Brainfirst#3 - Breinreactie Goede Voorspeller Klantgedrag

http://customerfirst.nl/nieuws/2017/06/brainfirst-3-breinreactie-voorspelt-klantgedrag/index.xml

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Customerfirst! (Online)

Description

We would all like to know what goes on in other people's brains. After all, it would let us know a person's motives and how to respond accordingly. Although it sounds utopian to understand the human psyche, there are tricks that can be applied. Here, some imaginings of Ale Smidts, professor at RSM and director of the Erasmus Centre for Neuro Economics are presented.

We would all like to know what goes on in other people's brains. After all, it would let us know a person's motives and how to respond accordingly. Although it sounds utopian to understand the human psyche, there are tricks that can be applied. Here, some imaginings of Ale Smidts, professor at RSM and director of the Erasmus Centre for Neuro Economics are presented.