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Dr. Christophe Lembregts investigates how consumers process numerical information and how it affects decision making. By building on research on numerical cognition, linguistics and decision making, he aims to advance knowledge of how consumers construct evaluations based on numerical information and which contexts increase consumers’ reliance on numerical information.

 

He published his research in international journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Economic Psychology. He is the recipient of various grants such as a FWO doctoral grant from the Belgian government and a NWO Veni grant from the Dutch government.  Dr. Lembregts obtained his PhD at Ghent University (Belgium) and joined Rotterdam School of Management in 2015.

 

Dr. Lembregts teaches "Marketing Management" (BA 1 and 2), "Customer Experience Management" (MA) and coordinates the "Honours Class in Marketing Management" (MA).

Publications

Academic (8)
  • Ziano, I., Lembregts, C., & Pandelaere, M. (2022). People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution. Journal of Economic Psychology, 89, [102495]. https://doi.org/10.1016/j.joep.2022.102495

  • Lembregts, C., & Pena-Marin, J. (2021). Numbers and Units Affect Goal Pursuit Organization and Motivation. Journal of Consumer Psychology, 31(1), 37-54. https://doi.org/10.1002/jcpy.1179

  • Lembregts, C., & Van den Bergh, B. (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45(5), 1051-1067. https://doi.org/10.1093/jcr/ucy036

  • Lembregts, C., & Pandelaere, M. (2019). Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat. Journal of Marketing Research, 56(1), 104-122. https://doi.org/10.1177/0022243718820570

  • Schley, D., Lembregts, C., & Peters, E. (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27(2), 278-286. https://doi.org/10.1016/j.jcps.2016.07.001

  • Lembregts, C., & Pandelaere, M. (2014). A 20% Income Increase for Everyone?": The Effect of Relative Increases in Income on Perceived Income Inequality. Journal of Economic Psychology, 43, 37-47. https://doi.org/10.1016/j.joep.2014.04.008

  • Lembregts, C., & Pandelaere, M. (2013). Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39(6), 1275-1289. https://doi.org/10.1086/668533

  • Pandelaere, M., Briers, B., & Lembregts, C. (2011). How to Make a 29% Increase Look Bigger: Unit Effect in Option Comparisons. Journal of Consumer Research, 38(2), 308-322. https://doi.org/10.1086/659000

Professional (1)
  • Lembregts, C. (2019). Do we really Understand the Numbers we Receive? RSM Discovery, 36.

Courses

Current Topics in Marketing Research

  • Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Marketing management

  • Study year: 2022/2023, 2021/2022, 2020/2021
  • Code: BK1203
  • Level: Bachelor 1, Pre-master

Marketing Honours Class

  • Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020
  • Code: BMHONMM
  • Level: Master, Master, Master, Master

Past courses

Customer Experience Management

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017
  • Code: BMME099
  • Level: Master, Master, Master, Master

Marketing management

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKB1021
  • Level: Bachelor 2, Pre-master

Marketing management

  • Study year: 2019/2020
  • Code: BK1103
  • Level: Bachelor 1, Pre-master

Featured in the media

  • Mensen laten kiezen voor minder suiker? Communiceer in klontjes, niet in grammen

    Christophe Lembregts of RSM has conducted research that indicates how units of measurement are depicted affects people the choice people make, for instance for sugary drinks.

  • KLONTJES ZEGGEN MEER DAN GRAMMEN SUIKER

    Seven lumps of sugar, that's as much as 26 grams. Nevertheless, we say no to a glass of soda quicker if we know how many lumps it contains. This was found by research by Christophe Lembregts from RSM. Lembregts suspects that it…

  • De vier beste marketingscripties van Nederland bekendgemaakt

    Olaf van der Burg, MSc Marketing student at RSM has been nominated for the ‘Dutch Marketing Thesis Award 2019’ that will be handed out on 15 April 2019. His thesis title is ‘Gains and pains of upgrading the dining atmosphere: a…

  • Business school RSM hosting open day for professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…

  • Business school RSM organiseert open dag voor professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…

  • De consument en de getalletjes

    3 questions to Christophe Lembregts, Marketing Management, Rotterdam School of Management on the study of how consumers make decisions based on numerical product. One figure is not the other. Every day, consumers mountains figures…

  • Beurzen voor twaalf jonge onderzoekers Erasmus Universiteit

    Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving…

  • Twaalf Veni’s voor Erasmus Universiteit Rotterdam

    Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving…

Featured on RSM Discovery

Do we really understand the numbers we receive?

People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.