Dr Christophe Lembregts

Christophe Lembregts

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Dr. Christophe Lembregts investigates how consumers process numerical information and how it affects decision making. By building on research on numerical cognition, linguistics and decision making, he aims to advance knowledge of how consumers construct evaluations based on numerical information and which contexts increase consumers’ reliance on numerical information.

He published his research in international journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Economic Psychology. He is the recipient of various grants such as a FWO doctoral grant from the Belgian government and a NWO Veni grant from the Dutch government. Dr. Lembregts obtained his PhD at Ghent University (Belgium) and joined Rotterdam School of Management in 2015.

Dr. Lembregts teaches "Marketing Management" (BA 2) and "Customer Experience Management" (MA).

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (6)

Media

Media items

  • Twaalf Veni’s voor Erasmus Universiteit Rotterdam

    Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving...

  • Beurzen voor twaalf jonge onderzoekers Erasmus Universiteit

    Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving...

  • De consument en de getalletjes

    3 questions to Christophe Lembregts, Marketing Management, Rotterdam School of Management on the study of how consumers make decisions based on numerical product. One figure is not the other. Every day, consumers mountains figures...

  • Business school RSM hosting open day for professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...

  • Business school RSM organiseert open dag voor professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...

Discovery item

Do we really understand the numbers we receive?

People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.

Courses

Current Topics in Marketing Research

  • Study year: 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Marketing management

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKB1021
  • Level: Bachelor 2, Pre-master

Customer Experience Management

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017
  • Code: BMME099
  • ECTS: 6 Level: Master, Master, Master, Master