Profile
Please visit my website for more information: gilianponte.github.io
Publications
Highlighted (2)
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Ponte, G., Boot, T., Reutterer, T., & Wieringa, J. E. (2026). Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability. Journal of Marketing Research. https://doi.org/10.1177/002224372614553
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003
Article (2)
Academic (2)
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Ponte, G., Boot, T., Reutterer, T., & Wieringa, J. E. (2026). Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability. Journal of Marketing Research. https://doi.org/10.1177/002224372614553
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003
Courses
Praktische onderzoeksmethoden
- Study year: 2026/2027, 2025/2026, 2023/2024
- Code: BK2103
Quantitative research methods
- Study year: 2026/2027, 2025/2026, 2024/2025
- Code: BT2103
Current Topics in Marketing Research A
- Study year: 2026/2027
- Code: BERMASC054
Past courses
Marketing Analytics
- Study year: 2025/2026
- Code: BMME055
Featured in the media
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Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
Research that estimates customers’ privacy risk and finds that data protection methods commonly used in practice do not offer a reliable guarantee of privacy protection. Researchers developed a framework that describes the use of…
Sunday, 1 September 2024
Featured on RSM Discovery
