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PhD researcher Gizem Yalcin won the American Marketing Association’s Emerging Scholar Award 2021 for her research in the field of marketing at Rotterdam School of Management, Erasmus University (RSM).

The American Marketing Association’s Doctoral Student Special Interest Group (DocSIG) annually honours a doctoral student who has displayed exemplary holistic scholarship and exhibits a bright future in this academic discipline.

The judges of the AMA’s Mathew Joseph Emerging Scholar Award 2021 told Yalcin they were impressed by her research work and pipeline, dedication to service, and overall potential to contribute to the field in the years ahead. The three faculty judges reviewed applications from top emerging PhD students from AACSB schools to select a winner who has the comprehensive influence and abilities to become a great scholar in marketing.

Yalcin will receive a plaque, an award of US$250, and free registration to the 2021 AMA Summer Educators’ Conference.

Gizem Yalcin

Gizem Yalcin is a doctoral candidate in marketing at RSM. Her specialisation is consumer behaviour, and she is interested in the concept of technology and how it affects the way consumers behave. As a side research interest, she also studies moral behaviour. Yalcin completed her undergraduate studies (BSc) in management at Bilkent University in Turkey with a major in marketing and innovation and a minor in psychology. She graduated cum laude in 2017 from Erasmus University's research master (MPhil) programme with a specialisation in marketing.

She has received several grants during her graduate studies, including one from the European Institute of Advanced Studies in Management (2016) and the ERIM Achievement Grant (2015). In 2017, she was also awarded the Professor G. W. J. Bruins Prize, which is intended for research students who excel in terms of their academic performance and research qualities. Yalcin also won the Jane Beattie Memorial Scholarship in 2019, which is sponsored jointly by the Society for Judgment and Decision Making (SJDM) and the European Association for Decision Making (EADM). 

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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.

For more information about RSM or this release, please contact Erika Harriford-McLaren, communications manager for RSM, on +31 10 408 2877 or by email at

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