Frontiers in Marketing 2019 - Product recommendation practices in the era of artificial intelligence
Our 'Frontiers in Marketing' masterclass series brings you the latest insights from our academic research, paired with real-life examples and experiences by expert professionals. These sessions will not only broaden your knowledge on the latest developments in marketing, they will also serve as an opportunity you to share your experiences and network.
You can look back over an overview of all previous sessions, including the links to the recordings, and look forward to the 2019 series.
This masterclass takes place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and runs according to the following time schedule:
18:00 Registration and buffet dinner
20:30 Networking drinks
Product recommendation practices in the era of artificial intelligence
Practicioner speaker: Barrie Kersbergen, Expert Data Scientist, bol.com
Sophisticated recommendation systems allow companies such as Netflix, Spotify, bol.com and Amazon to show customers personalised product recommendations that are most relevant and interesting to them. Join this session to explore algorithmic product recommendations from various angles. Barrie Kersbergen will share how bol.com combines online and offline statistical evaluation techniques and technologies to make relevant suggestions to consumers. You will also discover if customers enjoy products more or less if companies predicted their preferences, and how companies can make product recommendations most effective.