Frontiers in Marketing
Frontiers in Marketing
Just like the world around us, the field of marketing is rapidly changing. Our annual Frontiers in Marketing series provides insights into the latest trends and developments in the form of four state-of-the-art masterclasses. Each masterclass will blend theory and practice, as our faculty members team up with leading practitioners to deliver the best in continued learning. These sessions will not only broaden your knowledge on the latest developments in the sector, they will also serve as an opportunity for you to share your experiences and network.
The masterclasses will cover different topics each time – below is an overview of the upcoming session. All classes take place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and run according to the following time schedule:
18:00 Registration and buffet dinner
20:30 Networking drinks
Sophisticated recommendation systems allow companies such as Netflix, Spotify, bol.com and Amazon to show customers personalised product recommendations that are most relevant and interesting to them. Join this session to explore algorithmic product recommendations from various angles. Barrie Kersbergen will share how bol.com combines online and offline statistical evaluation techniques and technologies to make relevant suggestions to consumers. You will also discover if customers enjoy products more or less if companies predicted their preferences, and how companies can make product recommendations most effective.
Academic speaker: Jennifer J. Argo, Professor in Marketing at Alberta School of Business, University of Alberta
Practitioner speaker: Antonio Gnocchini, Creative Director at & Other Stories and Senior Advisor at Banca Etica
The retail industry is huge. In 2017, retail sales worldwide was over 20 trillion euros. Physical stores continue to capture the majority of retail sales, so retailers spend millions of euros each year designing, building and refurbishing their stores, and major online retailers begin to open physical retail space. This means it is important to understand how the retail environment influences consumers. In this session, you will discuss how the presence of various types of information presented in the retail environment, such as mannequins, fitting rooms, salesforce and other customers, can influence consumer's thoughts, feelings and behaviours.
If you are unable to come to Rotterdam, you can follow the sessions via live streaming, or watch it online later. We will announce the live streaming link via our Facebook page. Please note, the session on 23 May will not be recorded.
Some highlights of previous Frontiers in Marketing masterclasses are in these recordings.
You can register for individual sessions or for a package deal in which case a discount applies.
Cost: Regular price €40 per session / Alumni price €35 per session
The price includes a buffet dinner prior to the session and a reception afterwards. To benefit from the alumni price, please use ''RSMalumni'' as a discount code when booking your tickets.
Rotterdam School of Management, Erasmus University (RSM) reserves the right to cancel or to reschedule the event, sessions, locations or times, or to arrange substitute speakers if this is absolutely necessary due to unforeseen reasons which are out of control of RSM. In these cases, RSM is not required to compensate travel or accommodation costs, loss of working time, or other damages. If, after registration, you are unable to attend, you may send a replacement participant. RSM cannot refund your registration.
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