Dr Anne-Kathrin Klesse
Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar.
In her research, Anne-Kathrin studies consumer judgement and decision making. She is particularly interested in how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. One stream of her research focuses on the effect of expression modalities (e.g., whether consumers express a decision by speaking or button pressing) on consumer choice and judgment; for this research she was awarded the prestigious VENI grant in 2015. In another stream of research, Anne-Kathrin explores how marketing strategies, such as providing product recommendations or allowing product customization, influence consumer judgement.
Her research has been published in journals such as Journal of Consumer Research and International Journal of Research in Marketing.
Anne-Kathrin currently teaches Marketing Beyond Borders: Managing Cross Cultural Challenges (M.Sc) and co-organizes the Honours Program (M.Sc).
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Scholarly Publications (6)
- A.K. Klesse, Y. Cornil, D.W. Dahl & N. Gros (2019). The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions. Journal of Marketing Research, 56 (5), 879-893. [go to publisher's site]
- P.J. Gai & A.K. Klesse (2019). Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs. Journal of Marketing, 83 (6), 61-75. [go to publisher's site]
- J. Geipel, C. Hadjichristidis & A.K. Klesse (2018). Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 2018 (1), 31-33. doi: 10.1038/s41893-017-0005-9
- A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
- E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
- A.K. Klesse, C. Goukens, K. Geyskens & K. de Ruyter (2012). Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies. International Journal of Research in Marketing, 29 (4), 355-62.
- Business school RSM hosting open day for professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...Consultancy.nl Friday, 12 May 2017
- Business school RSM organiseert open dag voor professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...Consultancy.nl Thursday, 11 May 2017
On-line shops frequently provide customers with product recommendations accompanied by a explanation of why they recommend the product.
According to new research the impact of product customization is more multi-faceted and depends on the type of customers.
Insect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
- Study year: 2019/2020, 2017/2018
- Code: BERMASC039
- ECTS: 3 Level: Master
- Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017
- Code: BMHONMM
- ECTS: 10 Level: Master, Master, Master, Master
- Study year: 2019/2020, 2018/2019, 2016/2017
- Code: BMME103
- ECTS: 6 Level: Master, Master, Master, Master