Dr Anne-Kathrin Klesse

Anne-Kathrin Klesse

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar. 

In her research, Anne-Kathrin studies consumer judgement and decision making. She is particularly interested in how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. One stream of her research focuses on the effect of expression modalities (e.g., whether consumers express a decision by speaking or button pressing) on consumer choice and judgment; for this research she was awarded the prestigious VENI grant in 2015. In another stream of research, Anne-Kathrin explores how marketing strategies, such as providing product recommendations or allowing product customization, influence consumer judgement. 

Her research has been published in journals such as Journal of Consumer Research and International Journal of Research in Marketing. 

Anne-Kathrin currently teaches Marketing Beyond Borders: Managing Cross Cultural Challenges (M.Sc) and co-organizes the Honours Program (M.Sc). 

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (6)

Media

Media items

  • Business school RSM hosting open day for professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...

  • Business school RSM organiseert open dag voor professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...

Discovery items

Why customization isn’t always positive

According to new research the impact of product customization is more multi-faceted and depends on the type of customers.

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Insect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.

Courses

Specialization Module on Consumer Behavior

  • Study year: 2019/2020, 2017/2018
  • Code: BERMASC039
  • ECTS: 3 Level: Master

Marketing Honours Class

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017
  • Code: BMHONMM
  • ECTS: 10 Level: Master, Master, Master, Master

Marketing Beyond Borders: Managing Cross Cultural Challenges

  • Study year: 2019/2020, 2018/2019, 2016/2017
  • Code: BMME103
  • ECTS: 6 Level: Master, Master, Master, Master