• Start dates

    New dates will be announced soon.

    Please contact our Associate Executive Director ECDA Marcel van Oosterhout for more information.

  • Duration

    5 days

  • Programme fee

    € 4,995 (excl. 21% VAT)

  • Participation

    Team of 3-5 persons

  • Format

    In person

During the executive programme Urban Digital Innovation Executive Leadership for a Green Deal, your team will be introduced to ways to create successful strategies for digitalisation and innovation for communities, cities and regions. Participants work in small teams and apply learnings to their own urban innovation challenge. The programme is an in depth and multidisciplinary introduction to smart and resilient communities.

This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Learning goals

After this programme, you can add these strengths to your knowledge and skill set. 

  • An understanding of how to use the essential building blocks of a comprehensive digitalisation strategy for a city or community, including agile governance, ethics, digital fundamentals and inclusion and design approaches.   
  • The ability to provide holistic, multidisciplinary perspectives on urban innovation and data-driven innovation.    
  • Competent at facilitating cross-department team-building and alignment.  
  • Skills for optimising learning and organisational impact through hands-on and applied approaches.   


This programme is developed and delivered with the following partners:

For whom

Explore if this course is for you

Your roles

  • Innovation and technology manager within municipality or regional authority
  • Innovation department head at semi-governmental organisation
  • Manager in urban innovation organisation

Your responsibilities

  • Facilitate the development of smart city initiatives
  • Contribute or consider whether to contribute to urban innovation agendas

Want to know more?

Your expert faculty

The Urban Digital Innovation Executive Leadership Programme is a collaborative programme between Arizona State University (ASU) Thunderbird Global executive Education and Rotterdam School of Management, Erasmus University (RSM), with specialised contributions from the Erasmus Centre for Data Analytics (ECDA), the Centre for BOLD Cities and several guest speakers from practice. The main expert faculty from ASU and RSM’ are listed below. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dr Ferdinand Jaspers

Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM. 

Prof. Vareska van de Vrande

Vareska van de Vrande is professor of collaborative innovation and business venturing, and academic director of the part-time PhD Programme in Management at RSM. Her expertise is in corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, and collaborations for corporate start-ups. She teaches strategic management and corporate venturing. Other research interests include corporate entrepreneurship, patents, and venture capital. Vareska is also a visiting professor at the École Polytechnique Fédérale de Lausanne in Switzerland, and a certified LEGO® SERIOUS PLAY® facilitator. 

Dr Marcel van Oosterhout

Dr Marcel van Oosterhout is adjunct executive director for the Erasmus Centre for Data Analytics and co-lead of the Erasmus Energy Transition institute. He holds a PhD from Rotterdam School of Management, Erasmus University. For his PhD, he analysed how organisations can become more agile and how information technology can support organisational agility. An expert in smart cities, urban data platforms, smart sustainable energy and digital transformation, Marcel develops and initiates ideas and projects combining people, technology, knowledge and innovation. He develops and leads pioneering research projects and programmes for e.g., government and EU programmes and company research projects. 

Dr Dirk Deichmann

Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management. 

More information

Programme dates

New dates will be announced soon.


Please contact our Associate Executive Director ECDA Marcel van Oosterhout for more information. 

Programme fee

€ 4,995 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Interested in exploring our full offering of leadership courses?