Waarom het verspreiden van nieuwe ideeën vaak niet lukt

https://www.emerce.nl/wire/waarom-verspreiden-nieuwe-ideen-vaak-lukt

Participants

  • R.F.J. Haans
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Emerce (Online)

Description

When are creative ideas both new and useful? Usually we only see the success stories, which makes it difficult to conclude whether new ideas are usually more useful than ideas that include a more marginal innovation. Recent research by Richard Haans of RSM shows that it is not so much utility as social factors that determine whether new ideas are successful.

When are creative ideas both new and useful? Usually we only see the success stories, which makes it difficult to conclude whether new ideas are usually more useful than ideas that include a more marginal innovation. Recent research by Richard Haans of RSM shows that it is not so much utility as social factors that determine whether new ideas are successful.