‘Hoge online korting jaagt potentiële klanten weg’

https://www.emerce.nl/nieuws/hoge-online-korting-jaagt-potentile-klanten-weg

Participants

  • Zike Cao
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Emerce (Online)

Description

Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.

Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.