B&E | Smarten Up! Neuromarketing Is Getting More Intelligent

http://www.indrastra.com/2016/12/BE-Smarten-Up-Neuromarketing-is-getting-More-Intelligent-002-12-2016-0076.html

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

Media outlets

  • IndraStra (Online)

Description

For decades, CMOs and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, consumers don’t always do what they say, and they don’t always behave predictably. Neuromarketing is not a new concept. Ale Smidts coined the term in 2002. Over the years, neuromarketing has grabbed the attention of marketing professionals--and there’s now nearly unanimous recognition that emotional responses drive many consumer decisions.

For decades, CMOs and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, consumers don’t always do what they say, and they don’t always behave predictably. Neuromarketing is not a new concept. Ale Smidts coined the term in 2002. Over the years, neuromarketing has grabbed the attention of marketing professionals--and there’s now nearly unanimous recognition that emotional responses drive many consumer decisions.