Wie is de baas? De corporate of de start-up?

https://fd.nl/morgen/1185461/wie-is-de-baas-de-corporate-of-de-start-up

Participants

  • Vareska van de Vrande
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Financieel Dagblad (Online)
  • Het Financieele Dagblad (Newspaper)

Description

David and Goliath - which seems to be the best description of the relationship between a startup and a corporate. "Promising start-ups are highly sought after by corporates," Vareska explains the Vrande from Professor Collaborative Innovation and Business Venturing at the Rotterdam School of Management, Erasmus University, "Every company must innovate finally and corporates have an interest in a good and inspiring cooperation."

David and Goliath - which seems to be the best description of the relationship between a startup and a corporate. "Promising start-ups are highly sought after by corporates," Vareska explains the Vrande from Professor Collaborative Innovation and Business Venturing at the Rotterdam School of Management, Erasmus University, "Every company must innovate finally and corporates have an interest in a good and inspiring cooperation."