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Dr Luuk Veelenturf, associate professor in the Department of Technology and Operations Management atRotterdam School of Management, Erasmus University (RSM), has been appointed associate academic director (AD) of the Bachelor of Science programmes. He succeeds the position formerly held by Dr Jacomijn Klitsie, associate professor of Transformative Education, who is now the academic director of the BSc programmes.

We have a great team of dedicated teachers in our bachelor programmes who continuously innovate their courses. In my role as associate academic director and together with Jacomijn, I want to facilitate those innovation processes but also look at them from a higher-level perspective. My aim is to focus more on the integration of what we teach in our BSc courses. This will help the teachers to feel more connected to the programmes and will give the students a more integral learning journey. It’s a great win-win,” says Veelenturf enthusiastically.

What Dr Veelenturf’s role entails

As associate AD, Veelenturf is responsible for guiding the academic and strategic direction of the BSc International Business Administration (IBA) and BSc Business Administration / Bedrijfskunde (BA) programmes. “Keeping the big picture of the full bachelor programmes top of mind, I will focus on the year one courses and the year three elective/minor space, while Jacomijn will be the contact person for the year two courses and the tracks of year three.” For events such as kick-offs, open days and graduation ceremonies, Veelenturf will host the BA programmes and Klitsie, the IBA programmes.

“We are pleased to appoint Luuk as associate AD. He has a unique grasp of the RSM bachelor programmes and what propels our students forward. For this and many more reasons, Luuk is an excellent addition to RSM’s associate academic directors,” says Prof. Michel Lander, dean of education at RSM.

Experiential learning in bachelor programmes

“Each year, more than 1,500 students enrol in our bachelor programmes, making these a great place to maximise our impact,” says Veelenturf. In addition to his role as associate academic director, Veelenturf also teaches year one mathematics. Recently, he was part of the team that facilitated the SDG game for all year two bachelor students as part of their professional development course. “This proved to be a fantastic experience for the students,” Veelenturf comments. “Incorporating such activities into our programme is incredibly beneficial for them.”

“Our bachelor programme is where we educate young students who have just graduated from high school,” Veelenturf explains. “These are the future leaders in society and business, and here they learn to become a force for positive change in the world.”

About Luuk Veelenturf

In addition to his new role of associate academic director for the bachelor programmes, Luuk Veelenturf is an associate professor at the Department of Technology and Operations Management. His research interests lie mainly in the area of real-time transport and mobility operations, with a specific focus on public transport planning, railway disruption management, city logistics, vehicle routing & pickup and delivery variants and data-driven transport operations. A large part of Luuk’s research focuses on sustainable transportation and algorithms to support logistics-related decision making. This is increasingly important, as delivery times and volumes increase. Because it is impossible to wait until all information has been collected before decisions are made, smart analytics will become more important.  By improving systems and schedules, Luuk aims to make public transport a more attractive and sustainable alternative to car transportation and make city logistics more efficient, thereby reducing CO2 emissions and congestion.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.

For more information about RSM or this release, please contact Erika Harriford-McLaren, communications manager for RSM, on +31 10 408 2877 or by email at



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