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Prof. Daan Stam and Dr Dirk Deichmann from Rotterdam School of Management, Erasmus University (RSM) will have a role in a pan-European organisation to unite cultural and creative organisations from business, higher education, and research and beyond. The Innovation Culture Europe consortium (ICE) is an organisation of 50 partners from 20 nations including Erasmus University Rotterdam, and has been chosen to be part of a project launched by the European Institute of Innovation and Technology (EIT) focusing on using innovation to transform Europe’s cultural and creative sectors and industries.

EUR’s participation as a lead partner in EIT’s project ‘Culture & Creativity’ comes as a result of a widespread effort and collaboration between academic staff from several faculties including RSM’s Daan Stam, Professor of Innovation Management, and Associate Professor Dr Dirk Deichmann, both from the department of Technology and Operations Management.

Driver of prosperity
The new EIT Culture & Creativity project will start operations in 2023 with the mission of boosting the competitiveness of cultural and creative sectors and industries, and strengthening their role as drivers of prosperity for Europe. It will receive over € 150 million support from the EIT over two seven-year periods before becoming self-sustaining.  

Cultural and creative sectors and industries are key drivers of economic growth and job creation across Europe. They account for 5.5 per cent of the EU's total GDP and 6.2 percent of Europe's workforce. The majority of them – 80 per cent of the 2.9 million companies in this sector – are small and micro enterprises, but represent European diversity as well as its unity. 

Others taking part in EIT Culture and Creativity are:

Find out more via the website of the EIT or from the EUR news article.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.

For more information about RSM or this release, please contact Erika Harriford-McLaren, communications manager for RSM, on +31 10 408 2877 or by email at

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