There are two aspects to SDG 12 Responsible consumption and production; so we have made two sets of videos.
First, we deal with responsible consumption, because the way we consume right now is unsustainable. Even when responsibly-produced alternatives already exist, many consumers are neither aware nor willing to try them. Finding ways to invite consumers to make the right choices in their daily lives is in our first set of videos.
Second, we look at responsible production, focusing on producers. What if one company’s waste was another company’s wealth – in a circular economy?
Full-time MBA student Kartik Krishna Moorthy explains the differences between the two concepts addressed by SDG 12. He considers sustainability matters from the producers’ and the consumers’ viewpoints.
Language choice can influence consumers to make more sustainable choices. Dr Anne-Kathrin Klesse is assistant-professor in marketing at RSM, and studies consumer judgement and decision making; she explains how language has an effect on the decisions that consumers make.
Michaël Wilde is Sustainability and Communications Manager for Eosta, an international distributor of organic fresh produce. He says consumers are primarily interested in finding out about price and convenience – so how does he make sure they also get the message about sustainability?
Prof. Ferdinand Jaspers of RSM is Adjunct Professor of Entrepreneurship at RSM and programme director at the Erasmus Centre for Entrepreneurship. He explains how companies can be encouraged to progress towards responsible production using innovation.
Philips is an international technology company with its origins in the Netherlands. It uses innovation in its products to make the world healthier and more sustainable – and Harald Tepper leads the company’s programme to implement a strategy towards a circular economy.
RSM intends to incorporate these videos, complemented with assignments and teaching cases, as learning modules into its programmes.
Want to start applying your knowledge? Here are easy tips related to SDG 12:
- Donate clothes and items you are not using anymore.
- Shop local. Supporting neighborhood businesses keeps people employed and helps prevent trucks from driving far distances.
- Collect friends and experiences, not just things.
Want to do more? Here are the Good Life Goals.
You might also be interested in:
- Business and the Sustainable Development Goals – a framework for effective corporate involvement, a short book by Prof. Rob van Tulder.
- The business case study of Fairphone’s ‘seriously cool smartphones that put social values first’ from the RSM Case Development Centre.
- Visit the Erasmus Platform for Sustainable Value Creation.
- The pursuit of interdisciplinary knowledge and methods to manage data and analytics is the focus of the recently-launched Erasmus Centre for Data Analytics at RSM.