After a bachelor and master at RSM, Jan Baan (IBA, 2014; MSc FI, 2016) joined a family firm and continued to invest in his own development. By the time he became Omoda’s CEO in 2022 – at the age of just 28 – he was ready to lead its transformation to a much bigger fashion retailer (almost tripling the business) with an entrepreneurial, omnichannel approach.