Corporations are increasingly held accountable for their effect on both the environment and society. The demand for more corporate responsibility (CR) has increased because of the unprecedented challenges of the 21st century, such as climate change, demographic change, scarcity of resources, and pandemics in addition to social issues such as human rights violations, racism and income inequality.
RSM Masterclass in Corporate Responsibility

The following topics will be addressed in this course

Day 1

What is a business for?

  • Introduction and course overview
  • An overview of corporate responsibility
  • What is a business for?
  • Case ‘Starbucks’
  • Introducing key frameworks of corporate responsibility
Day 2

Assessing a corporation's responsibility to various constituents

  • Corporation’s responsibility to the environment
  • Corporation’s responsibility to the shareholders
  • Case ‘Walmart’
  • Group discussion
Day 3

Integrating corporate responsibility

  • Corporation’s responsibility to defend human rights
  • Leadership and personal responsibility
  • Case ‘Shell’
  • Group discussion

Key benefits

  • To provide you with an overview of corporate responsibility (CR) so you learn how it can enhance reputation and value in today’s global business environment.
  • For you to be able to assess a corporation’s responsibility to various constituents.
  • To provide you with tools and frameworks related to CR that will be essential for your success as a corporate communication executive.
  • To examine best practices and potential future practices for integrating CR in global corporations.
  • To help you determine your own responsibility as a leader.

For Whom

See where other participants come from

This course is designed to give a better understanding of contemporary CR and how to practise it well to stay competitive to: senior communication managers; CR and CSR managers; brand managers; public policy advisors; and to general managers who are motivated to learn about the topic.

In our classroom you will meet a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sectors, in NGOs, and in consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Leen Hadermann - Head of Internal Communications - Cigna Europe

The course was extremely insightful. The lecturer - Professor Paul Argenti was inspirational. General course level was very high and robust: with lots of interesting pre-reads, cases and theory to digest ahead of each course day. We talked about a diverse set of company cases and all sessions were very interactive. I learned more about the purpose of an organisation and how CR relates to profit making. We also looked into possible frameworks to assess your organisation’s impact on environment and social issues, and possible activities and communications.

I definitely recommend this course to everyone who want to learn more about Corporate Responsibility and the role it should play in a company.


Professor Paul A. Argenti

He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.

Practical information

Date and time




€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



Via Zoom

or in-person
Erasmus University Rotterdam
Burg. Oudlaan 50
Building Bayle, Rotterdam

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.