• Starting date

    Coming soon

  • Duration

    3 days

  • Fee


  • Language


  • Format


How do you define a meaningful purpose for your organization that speaks to your organisation’s stakeholders and creates value? What distinguishes high-performing purpose-led organisations from those companies whose purpose statements are pure rhetoric?

This executive programme is offered by the Corporate Communication Center BV, a private limited company entirely owned by EUR Holding BV. It holds accreditations from NVAO, AACSB, EQUIS and AMBA. For detailed information about your rights and responsibilities as a participant in this programme, please contact the Corporate Communication Center BV at CCC@rsm.nl or +3110 4082851.

The following topics will be addressed in this course

Day 1

Building a purpose-led organisation

  • Course introduction and overview
  • What is corporate purpose?
  • Building a purpose-led organisation
  • Defining a Corporate Purpose: Step 1
  • Defining a Corporate Purpose: Step 2
Day 2

Leadership and purpose

  • Review of day 1
  • Leadership and purpose
  • Leading by Example: The Leadership Charisma Model
  • Activating a Corporate Purpose
Day 3

Aligning purpose communication

  • Review of day 2
  • Aligning Employees behind a Purpose
  • Alignment Actions for Your Organisation
  • Wrap-up

For whom

See where other participants come from

This executive-level course offers working professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

The course designed for:

Corporate communication professionals

General managers

Executives, consultants and analysts

Participants who preferably hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.


Prof. Joep Cornelissen

Joep Cornelissen is Academic Director of the MScCC programme and Professor of Corporate Communication & Management at RSM. 

Dr Rebecca Hewett

Rebecca (Bex) Hewett is an Associate Professor at the Department of Organisation and Personnel Management of RSM.

Kevin Murray

Kevin Murray is a communications specialist with more than 40 years of experience. He is author of many bestselling business books.

Practical information

Dates and time

Coming soon



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.