As the role of communication continues to broaden, experienced professionals need more than specialist knowledge. They need to understand how identity, strategy, stakeholders and organisational priorities connect – and how communication can contribute to better decisions and organisational outcomes.
The five-day Winter Course in Corporate Communication from Rotterdam School of Management, Erasmus University gives you a structured foundation for approaching these questions. You will explore established and emerging perspectives in corporate communication, apply them to organisational challenges and strengthen the strategic judgement you bring to your role.
This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This is an intensive, interactive course rather than a series of online lectures. Academic perspectives are combined with cases, discussion and application to professional practice.
You will learn alongside experienced professionals from different organisations, sectors and countries, giving you the opportunity to compare approaches, challenge assumptions and bring new perspectives to your own work.
The following objectives are identified for the Winter Course:
You will leave with:
The live-online format creates space to step away from day-to-day communication work and explore corporate communication from a broader organisational perspective.
Engage directly with faculty as you explore strategy, identity, reputation, branding and other core areas of corporate communication.
Exchange perspectives with experienced communication professionals working across different organisations, sectors and countries.
Use cases, discussion and reflection to understand how the different areas of corporate communication connect – and what that means for your own role.
Live online, with direct access to faculty and an international learning environment.
The Winter Course is designed for experienced professionals who want to strengthen the foundations of their corporate communication practice and take a broader, more strategic perspective on their role.
It is particularly relevant for:
You will benefit most if you already have professional experience and want to step beyond day-to-day communication activities to examine how communication contributes to wider organisational objectives.
The Winter Foundation Course provides insight into several aspects of the MCC programme and lays a solid foundation from which to progress to the rest of the programme. The course allows students to become familiar with a range of academic theories and frameworks. It equips you with the tools to apply this knowledge directly in your current organisation in a very practical manner. The professors and guest lecturers clearly demonstrate how to create valuable connections between corporate communication and strategies for achieving overall business goals. The highly encouraged discussions during lectures with fellow students, each coming from their unique backgrounds and organisations, are equally educational. These discussions offer valuable insights into how different theories can be operationalised in various ways to suit each business’s unique identity, targets, and dilemmas.
Pooja Poonath - Medior Communication Advisor, Beaumont
Learn from specialists in corporate communication, strategy, branding and reputation, alongside experienced practitioners.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University, specialising in corporate communication, organisational identity, reputation, innovation and change
Carola Hillenbrand is is Professor of Organisational Psychology at Henley Business School, specialising in reputation, stakeholder relationships, trust and organisational behaviour.
Oriol Iglesias is Professor at ESADE Business School and an experienced researcher and adviser specialising in corporate branding, brand management and co-creation.
Antonie Knoppers is a trainer, coach, facilitator and adjunct faculty member at RSM, specialising in leadership, communication, storytelling and executive presence.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, with extensive research and industry experience in strategic communication, communication management and organisational value creation.
28-29 January and 1-3 February 2027
The total costs for participation in the Executive Winter Course are €4,450.- Included are:
The programme takes place live online via MS Teams.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
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