To build a future-proof organisation, you must have strategic knowledge to make the right decisions. Learn how to help lead your organisations with renewed strategic leadership skills, insights and tools for strategic decision-making in the high-impact, three-day Make Strategy Work programme at RSM.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
In the most effective organisations, strategy is understood and implemented by people at every level and in every department. Discover how this works and how you can make your strategy work during this programme by RSM Executive Education. Taught by Prof. Justin Jansen, Prof. Tom Mom, and Dr Ferdinand Jaspers, experienced executive education teachers in this area, you will experience the influence of critical organisational factors, and gain insights, tools and techniques that you can put into practice immediately.
Make Strategy Work is a module of RSM’s Advanced Management and Leadership Programme (AMLP), but can also be followed separately. The intensive modular management programme will sharpen your critical thinking skills and enable you to enhance your impact as a leader.
*Reach out to our programme advisors to discuss the admissions requirements if you're unsure about the suitability of the programme for you. If you have only some experience, or are new to managing teams, we advise you to Leading Change programme instead.
I now have the theoretical background I need as a foundation when creating and applying strategy frameworks in my daily business practice. RSM’s true global knowledge and academic excellence helped me see things from different points of view. The programme was rewarding and exceeded my high expectations through its thorough coursework, discussions with professors, and by exploring various cases.
RSM’s strategic management development course helped to give me a clearer perspective on industry practices and how to steer my organisation’s goals. Through the compact, well-organised three-day course, I gained profound insights on effectively communicating with stakeholders and practical examples of innovation and strategic alignment that I could apply straight away in my work.
During the Make Strategy Work Programme you will learn from Prof. Justin Jansen, Prof. Tom Mom and Dr Ferdinand Jaspers. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Magdalena Cholakova is an Associate Professor of Strategy & Entrepreneurship in the Department of Strategic Management & Entrepreneurship at the Rotterdam School of Management, Erasmus University. She holds a PhD in Business Administration and Management from Bocconi University, a MPhil in Organizational Behavior from Trinity College Dublin, a MSc in Statistics from Trinity College Dublin. Her research has been published in various journals including the Journal of Business Venturing and the Harvard Business Review. Magdalena is also a rewarded teacher across all levels, and a certified 'Experiential Classroom' Teacher.
Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His expertise is at the crossroads of strategic management and entrepreneurship, and includes strategic renewal, strategy execution, scale-ups, and ambidexterity. In addition to research, he teaches strategic management and entrepreneurship in RSM’s executive education, PhD and MBA programmes, and carries out advisory projects on strategic renewal for companies and governments plus new business development, strategic growth, scaling-up, and strategy implementation. His research has appeared in leading academic journals and managerial journals.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
22 - 24 September 2025
8 - 10 December 2025
€3,900 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.