To build a future-proof organisation, you must have strategic knowledge to make the right decisions. Learn how to help lead your organisations with renewed strategic leadership skills, insights and tools for strategic decision-making in the high-impact, three-day Make Strategy Work programme at RSM.
In the most effective organisations, strategy is understood and implemented by people at every level and in every department. Discover how this works and how you can make your strategy work during this programme by RSM Executive Education. Taught by Prof. Justin Jansen, Associate Professor Magdalena Cholakova and Prof. Tom Mom, experienced executive education teachers in this area, you will experience the influence of critical organisational factors, and gain insights, tools and techniques that you can put into practice immediately.
Discover our options for customised and in-company programmes tailor-made for your organisation.
Make Strategy Work is a module of RSM’s Advanced Management and Leadership Programme (AMLP), but can also be followed separately. The intensive modular management programme will sharpen your critical thinking skills and enable you to enhance your impact as a leader.
*Reach out to our programme advisors to discuss the admissions requirements if you're unsure about the suitability of the programme for you. If you have only some experience, or are new to managing teams, we advise you to Leading Change programme instead.
I now have the theoretical background I need as a foundation when creating and applying strategy frameworks in my daily business practice. RSM’s true global knowledge and academic excellence helped me see things from different points of view. The programme was rewarding and exceeded my high expectations through its thorough coursework, discussions with professors, and by exploring various cases.
During the Make Strategy Work Programme you will learn from Prof. Justin Jansen, Prof. Tom Mom and Dr Ferdinand Jaspers. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Justin Jansen is professor of corporate entrepreneurship at RSM. His award-winning research and publications provide new perspectives into the roles of leadership, start-ups, organisational ambidexterity, corporate entrepreneurship, and new developments to improve long-term viability and performance. Justin is scientific director of the Erasmus Centre for Entrepreneurship, and is on the editorial board of several academic publications. He is also a consultant, speaker, and advisor to various companies and government agencies. He has developed management training in how organisations can identify and implement new growth paths, strategic leadership, and combine innovation and operational excellence.
Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His expertise is at the crossroads of strategic management and entrepreneurship, and includes strategic renewal, strategy execution, scale-ups, and ambidexterity. In addition to research, he teaches strategic management and entrepreneurship in RSM’s executive education, PhD and MBA programmes, and carries out advisory projects on strategic renewal for companies and governments plus new business development, strategic growth, scaling-up, and strategy implementation. His research has appeared in leading academic journals and managerial journals.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
4 - 6 December 2023
6 - 8 May 2024
18 - 20 December 2023
This date is fully booked. Missed out on a spot? Contact our Programme Advisor, Manjeet Kaur, to be placed on the waiting list.
2023
€3,600 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
2024
€3,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education.
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.
These programmes are excluded from this alumni discount:
Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.
If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.
Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.