• Starting dates

    26 September 2022

    5 December 2022

  • Duration

    3 days

  • Fee

    € 3,400 (excl. 21% VAT)

    including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    25% discount for alumni from Erasmus University Rotterdam and RSM, see bottom of the page for more information.

  • Language


  • Format

    In person

To build a future-proof organisation, you must have strategic knowledge to make the right decisions. Learn how to help lead your organisations with renewed strategic leadership skills, insights and tools for strategic decision-making in the high-impact, three-day Make Strategy Work programme at RSM.

Executive education student in class

Learning objectives

By participating in this programme you will:

  • boost your knowledge of strategy formulation and implementation
  • understand your role in making strategy work for your organisation
  • discover the internal and external factors which influence strategic decision-making
  • learn what strategy and strategic leadership is, and what it isn’t
  • acquire tools to adapt company-level strategy to your own department level
  • learn to communicate strategy in a meaningful and relevant way to your employees
  • understand when to amend and change strategy in the light of changing circumstances.

Your organisation will:

  • benefit from the applications of your learnings on current projects
  • leverage the interactions and insights acquired in the workshop
  • access your advanced management and leadership skills to realise its objectives.


Complete 5 modules plus an impact project

Make Strategy Work is a module of RSM’s Advanced Management and Leadership Programme (AMLP), but can also be followed separately. The intensive modular management programme will sharpen your critical thinking skills and enable you to enhance your impact as a leader.

For whom

See where other participants come from

RSM’s Make Strategy Work programme is for managers who:

  • have five to ten years of experience in people management
  • are responsible for teams, organisations and businesses
  • need to refresh or upgrade their capabilities in the area of strategy formulation and implementation.

You will also benefit from the programme if you expect to move into more senior positions where strategic thinking will be in increasing demand to tackle challenging leadership issues.


You should comply with the following requirements if you wish to take part in the Make Strategy Work programme:

You have a minimum of 5 years of managerial experience


You have budget responsibility and have financial impact in your organisation


You have responsibility in the strategic decision-making process in your organisation


Your application will be final once we have informed you on the basis of the intake call that your application has been accepted



Read what previous participants say about this programme

I now have the theoretical background I need as a foundation when creating and applying strategy frameworks in my daily business practice. RSM’s true global knowledge and academic excellence helped me see things from different points of view. The programme was rewarding and exceeded my high expectations through its thorough coursework, discussions with professors, and by exploring various cases.

Stela Koleva, director of global services and support at Concur in Prague


Discover which expert faculty lead this programme

A team of RSM’s expert faculty teach the Make Strategy Work Programme; they are listed below and you will usually take classes with at least three of them. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Justin Jansen

Justin Jansen is professor of corporate entrepreneurship at RSM. 

Professor Justin Jansen

Prof. Tom Mom

Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme.

Tom Mom

Dr Magdalena Cholakova

Magdalena Cholakova is an associate professor of Strategy & Entrepreneurship in the Department of Strategic Management & Entrepreneurship at RSM.

Magdalena Cholakova

More information

Day schedule

Approximate session timings

Day 1: 9:00 – 17:00
Day 2: 9:00 – 17:00
Day 3: 9:00 – 17:00

Executive education student in class


26 - 28 September 2022 > Apply now
5 -7 December 2022 > Apply now



€ 3,400 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

25% discount for alumni from Erasmus University Rotterdam and RSM. 


General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions


The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel

Take the next step in your career