Corporate branding plays a key role in influencing the perceptions and behaviour of different stakeholders. This three-day course for executives discusses the underlying theoretical concepts and explores effective corporate branding strategies, based on the latest research and successful business practices.
By participating in this programme, you will:
- learn the importance of corporate branding to different stakeholders
- get an in-depth understanding of corporate branding from varied perspectives, such as: Communication, Consumer, Organisation, and Strategy
- become familiar with academic perspectives on corporate branding and the differences between their concepts
- learn how different perspectives on corporate branding can be applied in practice