Strategic Communication

Strategic Communication

24-26 September 2019

Among the most important leadership decisions are those that guide organisations to a desired future state. Especially in this turbulent and uncertain time of digital transformation, strategic decisions are crucial as the stakes are high: companies rise and fall easily and they do so fast.

In this three-day Master Class, you will be led into the domain of strategic leaders at the organisation’s business and corporate level to get you conversational on key concepts such as positioning, parenting advantage and globalisation. These concepts will then be related to the new digital reality, during the course we will discuss the consequences for corporate communication thoroughly.

By doing a web-based assessment as part of this course, you will explore and develop your personal strategy style through a ‘Strategy Profiler Report’.

Key benefits

By participating in this programme, you will:

  • Get a better understanding of organizational strategy and strategic issues;
  • Know your own preferences and perspectives on strategic issues;
  • Identify and understand relevant technological innovations;
  • Be conversational on the consequences of digital transformation for your own organization;
  • Find opportunities for business model innovation;
  • Be aware of personal development opportunities towards strategic leadership positions.
  • This course is designed for communication professionals in managerial roles and those who are striving to become a (general) manager, and therefore looking to improve their strategic management skills. 

    It is recommended to have three or more years of work experience.

  • Prof. dr. Bob de Wit

    Bob de Wit is Professor of Strategic Leadership at Nyenrode Business Universiteit and Co-Director of the Center for Strategy.

    Bob de Wit holds a bachelor's degree in Psychology from Utrecht University, an MBA at the Interdisciplinary Institute Bedrijfskunde in Delft, and a PhD degree in Management Science from Erasmus University Rotterdam. 

    Bob has (co-) authored 18 books, 49 articles and chapters in books, and 18 cases and teaching notes in the area of strategic management. In 1994, he co-authored a strategic management book, together with Ron Meyer, entitled “Strategy - Process, Content, Context: An International Perspective”, which has sold over 350,000 copies in five editions (1994, 1998, 2005, 2010, 2014), and has been adopted by more than 200 universities and business schools worldwide. The executive edition (1999, 2006, 2010, 2014) is entitled Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage.

  • Dates
    24-26 September 2019
    09:30 - 17:00

    Fee
    € 2,650 including tuition, course material and lunches. This fee does not include hotel accommodation. 

    Location
    Bayle (J) Building, campus Woudestein
    Burgemeester Oudlaan 50
    Rotterdam, the Netherlands

    Hotel accommodation
    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the campus.

    Cancellation policy
    Cancellations must be received in writing (or e-mail) at ccc@rsm.nl:

    • 45-30 days prior to the start date of the programme:          due 25% of programme fee
    • 29 – 8 days prior to the start date of the programme:          due 60% of programme fee
    • 7 days or less prior to the start of the programme:              due 100% of programme fee

    To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.

    Replacements
    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This three-day programme takes place from 22 to 24 January. You can apply by using our online application form:

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: