Is your company struggling to embrace digital innovation? Learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.

 

Students in classroom

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

After this programme, you can add these strengths to your knowledge and skillset. 

  • Identify disruptive digital technologies and their current and potential effect on your organisation’s business model.  
  • Translate disruptive technologies into business solutions with your mastery of key entrepreneurial methods.  
  • Develop a design-driven organisational culture that cultivates successful digital innovation.  
  • Be a confident, ethical, and agile digital innovator for your company.  

Curriculum

Complete three modules and your Impact Project

Digital Innovation is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.

Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.

Become a better strategic advisor who can nfluence, drive, and implement effective digital strategies.

You will learn how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. The workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.

You will learn techniques that you can use immediately to identify data opportunities in your department or organisation.

Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.

Learn how to feel confident to lead and manage digital transformation in your organisation.

For whom

Explore if this course is for you

Your roles

  • Senior manager
  • Middle manager
  • Entrepreneur seeking innovation tools

Your responsibilities

  • Lead innovation to cultivate value and a competitive advantage
  • Develop or implement a digital transformation

Your challenges

  • Adapting digitalisation or embracing digital innovation
  • Introducing a future-proof and innovation-driven culture

Read what previous participants say about this programme

Sifra Westendorp

Digital development manager at Anthony Veder

This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.

Eva Atanasova

Project and business manager at the Rabobank Group

Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.

Your expert faculty

During the Digital Innovation Programme you will learn from Dr Ferdinand Jaspers, Thomas Blekman and Dr Juan P. Madiedo. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dr Ferdinand Jaspers

Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM. 

Mr. Thomas Blekman

Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.

Dr Juan P. Madiedo

Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM). He obtained his PhD in business studies from IE Business School, IE University in Spain. In his research, Juan focuses on the role of managers in the performance of the operations of the firm. Specifically, he investigates how different types of experiences accumulated by managers in their role, influence the way in which organisations accumulate and leverage different sources of knowledge at their disposal. Before joining RSM, Juan held positions at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica. 

More information

Programme dates

13 - 15 May 2024

4 - 6 November 2024
 

Programme fee

€ 3,500 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

 

25% discount for alumni from Erasmus University Rotterdam and RSM.

Schedule your own development track.

To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.