Is your company struggling to embrace digital innovation? Learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
This three-day course by RSM Executive Education lets you experience the business model implications of digital forces. You will also learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.
RSM’s expert faculty will show you the best way to adopt existing innovations and foster the necessary change of mindset that will let your organisation identify and implement its own competitive differentiators. You will design your digital business model using the canvas, paying particular attention to your value propositions.
The Rotterdam-based programme uses online learning modules and workshops for implementing innovative changes adopting design-thinking principles.
After this programme, you will be able to:
- identify today and tomorrow’s disruptive digital technologies and their effect on your organisation’s business model
- translate disruptive technologies into business solutions by mastering key entrepreneurial methods
- develop a design-driven organisational culture that cultivates successful (digital) innovation
- become a confident, ethical and agile digital innovator for your company.
The programme Digital Inovation is also a component of RSM's Diploma Programme in Digital Transformation.
Managers and professionals who want to lead innovation to cultivate value and a competitive advantage, and those who want to develop or implement a digital transformation. Senior managers, middle managers and entrepreneurs seeking innovation tools and an innovation-driven culture will find the programme useful.
During the Digital Innovation Programme you will learn from Dr Murat Tarakci, Dr Ferdinand Jaspers, Mr. Thomas Blekman and Dr Dirk Deichmann. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Dr Murat Tarakci
Murat Tarakci is an associate professor of innovation management, and academic director of the MSc in Management of Innovation programme at RSM. He specialises in disruptive innovations, strategy implementation, and leadership, combining his business experience from Unilever and academic experience to research what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect the generation of novel ideas. Now, his research focuses on creating innovative organisations by taking a behavioural approach. His research has been published in leading management journals as well as international media including the Financial Times and Harvard Business Review.
Dr Ferdinand Jaspers
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
Mr. Thomas Blekman
Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.
Dr Dirk Deichmann
Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.
€ 3,500 (excl. 21% VAT) including course materials and lunches. This fee does not include hotel accommodation.
10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.
General terms and conditions
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.