Digital Innovation is a three-day immersive programme for leaders who see digital and AI opportunities but struggle to turn them into results. Working on cases from your own organisation, you will apply proven innovation frameworks, test real experiments, and develop a roadmap tailored to your context. You leave with a concrete action plan — and the confidence to make it happen.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Do you keep spotting promising digital and AI opportunities but struggle to turn them into something real, something you can pitch, prototype, and deliver with confidence? Do ideas keep piling up while execution gets stuck in silos, slow decision-making, and a culture that is not aware of how to experiment?
Do you find yourself asking how to turn emerging tech into tangible business wins instead of watching potential fade into yet another unrealised initiative?
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
During the Digital Innovation Programme you will learn from Dr Ferdinand Jaspers, Thomas Blekman and Dr Juan P. Madiedo. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.
Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM). He obtained his PhD in business studies from IE Business School, IE University in Spain. In his research, Juan focuses on the role of managers in the performance of the operations of the firm. Specifically, he investigates how different types of experiences accumulated by managers in their role, influence the way in which organisations accumulate and leverage different sources of knowledge at their disposal. Before joining RSM, Juan held positions at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica.
4 - 6 November 2026
21 - 23 April 2027
2026: € 3,700 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
2027: € 3,900 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.*
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Only open programmes of more than 40 credit hours confer alumni status and qualify participants for the alumni discount on subsequent open programmes.
*please note that discounts are not stackable and that the following programmes are excluded:
Advanced Management and Leadership Programme
Diploma Programme in Digital Transformation
Diploma Programme in Advanced Business Valuation
Diploma Programme in General Management
Programmes offered by ECDA
Space for Business
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.