Erasmus Executive Programme in Strategic Management

Erasmus Executive Programme in Strategic Management

Prepare yourself for greater career opportunities in general management during the Erasmus Executive Programme in Strategic Management at RSM Executive Education. You will discover new sources of managerial insights and tools to create a competitive advantage.

From techniques and frameworks to practical application

During 11 evening sessions spread over three months, our top international lecturers will provide you with valuable knowledge and skills, as well as broad analytical concepts, tools and the mindset required for a successful career. During the two months after that, you will learn how to apply the strategic management skills and concepts of this programme through coaching sessions. You will be able to craft and present a strategic plan about a strategic issue of your choice.

Learning objectives

RSM is a leading teacher of strategy in Europe and the only European university to offer executive certification in strategic management. During the Erasmus Executive Programme in Strategic Management, you will:

  • focus on the process of developing strategy as a general management discipline rather than a functional specialisation
  • gain skills in strategic analysis, which enables you to describe the position of your organisation in terms of its internal and external analysis
  • learn how to illustrate the adaptation of processes in the organisation and managerial procedures in the course of implementing strategy
  • develop high-level skills in understanding and generating new solutions, and implementing the concepts of strategic management at different levels
  • receive intensive personal coaching during the programme’s second phase, resulting in a tailor-made high-quality strategic decision plan to solve a strategic issue of your company.
  • The Erasmus Executive Programme in Strategic Management consists of 11 plenary sessions spread over three months. You will also enjoy four personal coaching sessions at your convenience. This will result in a plan to solve a strategic issue, which you will write over two months and one final exam. The curriculum will focus on the following strategic management topics:

    • Analyse the reasons why – and the contingencies under which – firms consider social and environmental issues, and discuss strategies for successfully engaging in corporate responsibility.

    • Draw on the knowledge and skills acquired in the curriculum to improve understanding of flexible managerial capabilities and how an adaptable organisational structure can be used for strategic renewal.

    • Discover a variety of ownership and governance practices in advanced capitalistic market economies, and ways of optimal governance.

    • Concentrate on understanding best practices to provide unity of direction, motivation for employees and improvements in bottom-line financial performance.

    • Discover new innovation methods by managing the flow of knowledge, and exploring types of organisational learning.

    • Learn techniques and skills to identify and analyse issues, and find solutions for organisational problems.

    • Investigate how to identify drivers of globalisation, and how to implement strategies for internationalisation in global companies successfully.

    • Address the important issue of successfully expanding business into foreign markets effectively. You will focus on economic globalisation, strategic objectives for foreign expansion, and how to choose the best investment locations and expansion modes.

    • Explore the use of corporate venture capital as a means to invest in young, start-up companies with a view to accessing new technologies, or identifying potential acquisition targets to access external knowledge.

    • Find out how companies can build entrepreneurial capabilities to renew and revitalise their organisations.

    • Discover the importance of balancing efficiency.

  • The Erasmus Executive Programme in Strategic Management is geared towards executives who are preparing to assume broader responsibilities and who aspire to top management positions. Candidates must have:

    • a recognised bachelor degree or an equivalent university degree
    • at least five years of management experience
    • demonstrated qualities in leadership, entrepreneurship and high ethical standards
    • a high level of fluency in the English language.
  • "Inspirational, enlightening, and practically applicable in my work. The programme provided me with clear insights into the interaction between the various components of strategy."
    Wouter Ditters, global product manager cooking and cooling, Asko Appliances

    “RSM’s interactive sessions are inspiring and enjoyable. The strategic decision plan that I produced as part of my assignment linked to my work processes, so my organisation benefitted from this immediately. I also applied new theories and approaches in my thinking processes and actions in my daily work responsibilities. Moreover, I successfully expanded my corporate network, an important focus for non-profit professionals.”
    Dawn Betteridge, head of programme management and advocacy, Amref Flying Doctors

  • A team of RSM’s expert faculty teach the Easmus Executive Programme in Strategic Account Management; they are listed below and you will usually take classes with at least two of them. Occasionally we may substitute other faculty members according to the content of the programme and their availability

    Dr Marc Baaij
    Marc Baaij is an associate professor of strategic management at RSM. Previously he worked for the Boston Consulting Group as manager of research and strategy consultant, and at IBM in sales and marketing positions. He specialises in methods and techniques for strategy development and execution, with a focus on stakeholder management and foresight development under high levels of uncertainty. He has written professional books and scientific articles on strategic management, management consultancy and structured problem solving. Marc holds degrees in economics and strategic management.

    Prof. dr Justin Jansen
    Justin Jansen is professor of corporate entrepreneurship at RSM. His award-winning research and publications provide new perspectives into the roles of leadership, start-ups, organisational ambidexterity, corporate entrepreneurship, and new developments to improve long-term viability and performance. Justin is scientific director of the Erasmus Centre for Entrepreneurship, and is on the editorial board of several academic publications. He is also a consultant, speaker, and advisor to various companies and government agencies. He has developed management training in how organisations can identify and implement new growth paths, strategic leadership, and combine innovation and operational excellence.

    Prof. dr Tom Mom
    Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His expertise is at the crossroads of strategic management and entrepreneurship, and includes strategic renewal, strategy execution, scale-ups, and ambidexterity. In addition to research, he teaches strategic management and entrepreneurship in RSM’s executive education, PhD and MBA programmes, and carries out advisory projects on strategic renewal for companies and governments plus new business development, strategic growth, scaling-up, and strategy implementation. His research has appeared in leading academic journals and managerial journals.


    Dr René Olie
    René Olie is an associate professor of strategic and international management at RSM. After obtaining a master degree in organisational psychology at VU University Amsterdam, he received his PhD training at the University of Maastricht under leadership of Professor Geert Hofstede, a world-renowned expert in national cultures. This laid the foundation for a broad interest in the field of international and comparative management including research topics such as how companies can achieve optimal integration in their cross-border operations while dealing with many national and cultural challenges.

    Prof. Hans van Oosterhout
    Hans van Oosterhout is a professor of corporate governance and responsibility at RSM. His research is in comparative corporate governance, involving comparisons between various national corporate governance systems, as well as comparisons between different forms of enterprise organisations. His current research focuses on how jurisdiction level institutions shape the respective role of owners and executives in publicly listed firms, and on the corporate governance challenges and practices of professional partnerships, family firms, and philanthropic organisations.

    Prof. Patrick Reinmoeller
    Patrick Reinmoeller is associate professor of strategic management at RSM, and chaired professor of strategic management at Cranfield University’s School of Management. He teaches courses on strategic management, strategic innovation, and international and corporate strategy. He specialises in reflective methods and practices for bringing strategy to life in teams, organisations and ecosystems to boost performance. His research focuses on how companies’ practices and dynamic capabilities enable companies their leaders to gain competitive advantage. Patrick has worked with leading multinationals including Astra Zeneca, DT, Eisai, GSK, KPN, Philips, Schlumberger, Strauss, Teva, and T-Mobile.

    Dr Jatinder Sidhu
    Jatinder Sidhu is an associate professor of strategic management at RSM. He teaches strategy at graduate and undergraduate levels. He researches corporate leadership; company performance and commitment to sustainability; organisational identity and decision-making, creativity and innovation; and the effects of diversity and inclusiveness on strategy and business model innovation. He has been the academic director of RSM’s MSc in Strategic Management, and the national representative of the Netherlands at the European Academy of Management. He is also the Erasmus Governance Institute’s scientific director. He earned his PhD degree at the Tinbergen Institute, Erasmus School of Economics.

    Prof. Arjen Slangen
    Arjen Slangen is professor of international business at KU Leuven and visiting professor at RSM. He researches corporate internationalisation such as international relocations of headquarters and foreign market entry modes. He has been published in top-tier journals in international business and general management. Arjen is a member of the editorial review board and reviewer of several academic management journals. He was awarded several Best Paper prizes and grants, including a four-year research grant from FWO, the Flemish organisation for scientific research. He completed his PhD at Tilburg University in 2005. He was also a visiting scholar at the University of South Carolina. 

    Prof. Vareska van de Vrande
    Vareska van de Vrande is professor of collaborative innovation and business venturing, and academic director of the part-time PhD Programme in Management at RSM. Her expertise is in corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, and collaborations for corporate start-ups. She teaches strategic management and corporate venturing. Other research interests include corporate entrepreneurship, patents, and venture capital. Vareska is also a visiting professor at the École Polytechnique Fédérale de Lausanne in Switzerland, and a certified LEGO® SERIOUS PLAY® facilitator.

    Dr Frank Wijen
    Frank Wijen is associate professor of strategic management at RSM. His research focuses on different facets of sustainable business, including stakeholder influences on corporate environmental practices, voluntary sustainability standards, and self-regulation around transnational commons. Frank published in top tier academic and practitioner-oriented journals and holds editorial positions at several academic journals. He was marketing manager of a globally operating textile recycling company and is owner-manager of an international trade firm. He holds a PhD in management from Tilburg University, where he also worked as a senior researcher.

  • The Erasmus Executive Programme in Strategic Management is taught in English, and consists of 11 plenary sessions on consecutive Thursday evenings.


    24 September 2020
    1 , 8, 15, 29 October 2020
    5, 12, 19, 26 November 2020
    3, 10 December 2020

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    Lectures will be at 19.00-22.00.
    A light dinner will be provided for participants at 18:00 – 19:00.


    € 6,400 (excl. 21% VAT)
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    Admissions procedure

    There’s a selection procedure for this programme. After your registration, you will receive an email from our programme manager. Upon your registration on our website, please be prepared to submit the following by email:

    • your most recent curriculum vitae
    • contact details for one reference

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • The Erasmus Executive Programme in Strategic Management runs on several dates. Please select your preferred date: