From S&OP to IBP

From S&OP to IBP

Sales & Operations Planning (S&OP) and Integrated Business Planning (IBP) are back on the radar for many organisations. However, organisations interested in moving towards IBP need to identify clear business drivers. The most central driver is human behaviour and involves many complex social interactions. For example, every manager has a different incentive, creating intentional functional biases, but we still have to work together towards a common goal.

Take the journey from S&OP to IBP

As key business processes, S&OP and IBP link strategic planning to daily operations planning. While the fundamentals of S&OP and IBP are easy to understand, implementation means more than getting the technical aspects right. You need a clear understanding of your organisation’s status – and its ambitions – to take the journey from S&OP to IBP.

In this highly interactive workshop from RSM Executive Education, you will discover your own unintentional biases. Short lectures give the latest insights and best practices in S&OP/IBP implementation, and there’s hands-on experience in S&OP decision-making during a business simulation that runs throughout the three days of the programme.

Learning objectives

After completing the programme, you will be able to:

  • understand what drives, and what hinders, collaboration in the S&OP/IBP process
  • understand and recognise the phases of the journey from S&OP to IBP
  • recognise real IBP and the benefits it offers
  • align KPIs and incentives in the S&OP/IBP process to support strategy and improve results
  • recognise unintentional biases and know how to avoid them
  • identify the benefits of S&OP/IBP for all stakeholders
  • devise an improvement plan for S&OP/IBP decision-making
  • apply the latest knowledge from research and real examples.
  • This workshop is for middle and senior managers from all disciplines involved in the value chain. Industries and sectors include: operations and manufacturing managers; sales and account managers; supply chain professionals, purchasing professionals, financial managers, as well as financial controllers, and marketing professionals.

  • The three-day programme From S&OP to IBP combines theory and practice, and you will learn from one RSM faculty member and one partner from consultancy and implementation firm Involvation. The combination of lectures depends on the programme run you sign up for.

    Dr Jelle de Vries
    Jelle de Vries is assistant professor of logistics at RSM. He obtained his PhD cum laude on behavioural operations in logistics from RSM. In his research, Jelle focuses on the  influence of behavioural characteristics and outcomes in operational settings. On this topic he has published in Production and Operations Management, Transportation Research Part E, and the International Journal of Production Research. With his PhD dissertation he won the Jo Van Nunen Prijs, an award for the best PhD dissertation on a logistics-related topic in the Netherlands.

    Michael Becker-Peth
    Michael Becker-Peth is an assistant professor of operations and supply chain management at RSM. His research focuses on behavioural operations management, for example in the field of inventory management and supply chain contracting. His research has been published in leading academic journals such as Management Science and European Journal of Operational Research. Before joining RSM, he worked as an assistant professor at the University of Cologne. He obtained his PhD in supply chain management and MSc in business administration, both also from the University of Cologne.

    Alfons Willemsen
    Alfons is visiting faculty at RSM and partner at Involvation, where he is responsible for international improvement projects in S&OP/IBP, supply chain strategy, and demand planning. He initiated Involvation’s learning approach, `The Value Chain Academy’. He studied industrial engineering at Eindhoven University of Technology and worked at ExxonMobil and DSM, where he played a key role in the global implementation of S&OP, VMI and demand planning. Alfons has extended his expertise and experience through assignments at companies including AkzoNobel, Canon, DuPont, FrieslandCampina, Henkel, Rituals and Whirlpool.

    Dr Peter Tielemans
    As principal consultant at Involvation, Peter focuses on implementing and improving S&OP/IBP processes, and optimising the underlying processes of demand and supply planning, and supply chain collaboration. With over 20 years’ experience as an SCM consultant, he has extensive knowledge of supply chains for food, consumer products, healthcare and telecommunications. Peter studied physics at Utrecht University and Eindhoven University of Technology, and has a PhD in supply chain management from RSM. He initiated and led supply chain planning teams at EY and Capgemini Consulting, and was an adjunct faculty member at RSM for over 10 years.

  • Dates


    € 2,900 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    Cancellation policy

    Cancellation notices must be received by email: The following cancellation fees apply:

    • More than 14 days before the programme’s start date: 25% of the programme fee will be charged
    • Between 14 and 7 days before the programme’s start date:  75% of the programme fee will be charged
    • 7 days or fewer before the programme’s start date: 100% of the programme fee will be charged
    • Cancellations received on or after the programme’s start date: 100% of the programme fee will be charged.


    The participant can be substituted by someone from the same company on the same course without extra costs.

    General terms and conditions

    Please click RSM Executive Education’s general terms and conditions.


    The programmes take place at Rotterdam School of Management, Erasmus University, Bayle Building, Burgemeester Oudlaan 50, Rotterdam.

    Hotel accommodation

    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

  • The programme From S&OP to IBP runs on several dates. Please select the one that suits you most to register: