From S&OP to IBP

From S&OP to IBP

Sales & Operations Planning (S&OP) and Integrated Business Planning (IBP) are back on the radar for many organisations. However, organisations interested in moving towards IBP need to identify clear business drivers. The most central driver is human behaviour and involves many complex social interactions. For example, every manager has a different incentive, creating intentional functional biases, but we still have to work together towards a common goal.

Take the journey from S&OP to IBP

As key business processes, S&OP and IBP link strategic planning to daily operations planning. While the fundamentals of S&OP and IBP are easy to understand, implementation means more than getting the technical aspects right. You need a clear understanding of your organisation’s status – and its ambitions – to take the journey from S&OP to IBP.

In this highly interactive workshop from RSM Executive Education, you will discover your own unintentional biases. Short lectures give the latest insights and best practices in S&OP/IBP implementation, and there’s hands-on experience in S&OP decision-making during a business simulation that runs throughout the three days of the programme.

Learning objectives

After completing the programme, you will be able to:

  • understand what drives, and what hinders, collaboration in the S&OP/IBP process
  • understand and recognise the phases of the journey from S&OP to IBP
  • recognise real IBP and the benefits it offers
  • align KPIs and incentives in the S&OP/IBP process to support strategy and improve results
  • recognise unintentional biases and know how to avoid them
  • identify the benefits of S&OP/IBP for all stakeholders
  • devise an improvement plan for S&OP/IBP decision-making
  • apply the latest knowledge from research and real examples.
  • This workshop is for middle and senior managers from all disciplines involved in the value chain. Industries and sectors include: operations and manufacturing managers; sales and account managers; supply chain professionals, purchasing professionals, financial managers, as well as financial controllers, and marketing professionals.

  • The three-day programme From S&OP to IBP combines theory and practice, and you will learn from one RSM faculty member and one partner from consultancy and implementation firm Involvation. The combination of lectures depends on the programme run you sign up for.

    Dr Jelle de Vries
    Jelle de Vries is assistant professor of operations management at RSM, where he also earned his PhD cum laude in behavioural operations in logistics. His research focuses on the influence of behavioural characteristics and outcomes in operational settings, and he has published in the Journal of Operations Management, Production and Operations Management, and Transportation Research Part E. His PhD dissertation won the Jo Van Nunen Prijs for the best PhD dissertation in the Netherlands on a logistics-related topic. In 2018 he received a prestigious NWO VENI grant to further develop his research into the role of human behaviour in modern operations management.

    Dr Michael Becker-Peth
    Michael Becker-Peth is an assistant professor of operations and supply chain management at RSM. His research focuses on behavioural operations management, for example in the field of inventory management and supply chain contracting. His research has been published in leading academic journals such as Management Science and European Journal of Operational Research. Before joining RSM, he worked as an assistant professor at the University of Cologne. He obtained his PhD in supply chain management and MSc in business administration, both also from the University of Cologne.

    Dr Peter Tielemans
    Peter Tielemans is a principal consultant at Involvation. He focuses on implementing and improving S&OP/IBP processes, and optimising the underlying processes of demand and supply planning, and supply chain collaboration. With over 20 years of experience as an SCM consultant, he has extensive knowledge of supply chains for food, consumer products, healthcare and telecommunications. Peter studied physics at Utrecht University and Eindhoven University of Technology, and has a PhD in supply chain management from RSM. He initiated and led supply chain planning teams at EY and Capgemini Consulting, and was an adjunct faculty member at RSM for over 10 years.

    Alfons Willemsen
    Alfons Willemsen is visiting faculty at RSM and partner at Involvation, where he is responsible for international improvement projects in S&OP/IBP, supply chain strategy, and demand planning. He initiated Involvation’s learning approach, `The Value Chain Academy’. He studied industrial engineering at Eindhoven University of Technology and worked at ExxonMobil and Royal DSM, where he played a key role in the global implementation of S&OP, VMI and demand planning. Alfons has extended his expertise and experience through assignments at companies including ABInBev, AkzoNobel, Canon, Coca-Cola, Danone, DSM, DuPont, FrieslandCampina, Henkel, Rituals and Whirlpool.

  • "Starting from mid 2017 we implemented a S&OP process within Lineas. The goal was to secure a synchronised resource growth (drivers, locomotives, stations personnel, wagons) to manage the right quality and availability to realise Lineas’ growth ambitions and modal shift support. The next step is starting to look at the financial impacts of our S&OP decisions. Therefore, my colleagues and I participated in RSM’s new S&OP to IBP programme in 2018. It was a real inspiration for us. We could benchmark the maturity of Lineas’ S&OP process, and together with a very diverse group, we got the insights we needed for the next steps. It was a nice balance between theory, business game experience and participants’ interactions. Also the post-programme coaching that focused on our specific case was very useful."
    Virginie Nys, Head of Network Development, Lineas

  • Our aim is to deliver programmes face-to-face again from August onwards, taking into account all government regulations. Should regulations change, you will have the opportunity to participate in the programme online, or defer your registration free of charge.


    23 - 25 November 2020 > Apply now

    8 - 10 November 2021 > Apply now


    € 2,995 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    € 3,050 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • Our aim is to deliver programmes face-to-face again from August onwards, taking into account all government regulations. Should regulations change, you will have the opportunity to participate in the programme online, or defer your registration free of charge.

    The programme From S&OP to IBP runs on several dates. Please select the one that suits you most to register: