Edward Hoogedoorn

Being a force for positive change isn’t a one-time action. Everything changes over time, and sometimes ambitions and plans need to change with it. That has been particularly true for plans and ambitions over the past 12 months. Tanara Sahgal (MSc Marketing Management 2021) is a student assistant for the I WILL movement at RSM and is catching up with people whose ambitions were in the spotlight last year. Here, she writes about her conversation with a finalist from the I WILL Awards 2020.

The I WILL Awards are always an exciting time at RSM, allowing us a look into the practical ambitions and business proposals from individuals in the RSM community, with one common goal in mind: to create a positive impact through their willpower.

Although only one finalist can win the I WILL Award, the ideas and efforts of the other finalists do not go unrecognised. The I WILL Award 2020 recognised the ideas of six finalists, including Edward Hoogedoorn: founder of Fuujse, a start-up that provides single easy-to-use covers that hide scary-looking intravenous infusion bags for children in hospital. Edward not only gave a great pitch to put him into the final round, he also went home with the audience prize of €2,000. The I WILL movement caught up with Edward for answers to our burning questions about him, his company and what he’s been up to since his pitch at the final of the I WILL Award in July 2020.

What is Fuusje and how do you think it is a force for positive change?

“A Fuusje is a humorous cover for children’s infusion bags, to create a positive light on their medical treatments. I believe that we should create more awareness of the psychological aspects of the treatment of young patients. I saw the effects of hospitalisation on a patient and their direct surroundings and thought that it could be done better. The positive change? That is something others need to decide; readers, hospital staff or patients. I just look for things that I could improve and hopefully, it inspires others to also tackle health care problems.”

Generally, what have you and your team been up to since the I WILL Award finals? Are you still a part of Fuusje? 

“Yes, although hospitals have some other things on their mind right now. Although it should not sound like an excuse, it is the reality we are facing. Extra projects like Fuusje are not a priority. That’s completely logical, but also challenging for us. We have not given up hope, but we have decided to save our energy for better times. We have worked on our strategy and the back-end part of the company, which will enable us to flourish when COVID-19 is gone.”

Fuusje won the audience prize of € 2,000 last year. What did you use it for? 

“We spent some money on creating German designs and translations. Furthermore, we made some investments so we can be active on the German market. Most importantly, we saved the majority of the money for our launch in the German market. Our goal is to send samples of the kits to some selected hospitals so they can see in real life how Fuusje works. ‘Less talking, more actually delivering Fuusjes in hospitals!’”

What are your future ambitions?

“My goals are still that Fuusje should be available for every patient worldwide, no matter what! Furthermore, I think Fuusje and the story of Fuusje could be an inspiring story for people all around the world to improve the world for the better.” 

What was your I WILL statement and why? Do you think it has changed since the I WILL Award 2020? 

I WILL make Fuusje world-famous!
“One step at a time I am getting there, maybe not at the speed I dreamt about, but I am moving, and I will make it.”