Rotterdam School of Management, Erasmus University (RSM) and Alpha.One have signed an exclusive two-year partnership to conduct joint research in the field of consumer neuroscience. Under the agreement, RSM and Alpha.One will design research and exchange data and expertise, aiming to generate academic publications and commercial business applications. To achieve this, Alpha.One will contribute research capacity to RSM.

“At RSM, we highly value engagement and interaction with business in practice,” says RSM Dean Steef van de Velde about the partnership. “This is a great opportunity to combine the academic rigour of our marketing department with practical relevance.”

Ale Smidts, chair of the Department of Marketing Management at RSM adds: "We see lots of benefits in jointly designing research and further developing this exciting scientific field with Alpha.One. Exchanging expertise with one of the market leaders makes this a true partnership.”

"We are looking forward to extending our successful co-operation with the scientific leader in this domain,” says Coen Olde Olthof, CEO of Alpha.One. “We will build on the knowledge and expertise of RSM to continuously improve our products and services. This partnership will not only benefit our clients but the industry as a whole."

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.

For more information about RSM or this release, please contact Ramses Singeling, Media Officer for RSM, on +31 10 408 2028, or by email at

Alpha.One is a company that applies neuroscience and machine learning to help organisations make better decisions. This is done by analysing neurological data to understand what really drives people.

For additional information about Alpha.One or this release, please contact Coen Olde Olthof on +31629526961, or by email at

Alumni , Companies , Doctoral Programme , Faculty & Research , International , Newsroom , Marketing Management