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Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics. Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making, social influence and dishonesty. Work in neuromarketing is focused brain metrics predicting market-level success. 

His work on decision neuroscience and neuromarketing has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS, TICS and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Publications

Academic (70)
  • Casado-Aranda, L. A., Sánchez-Fernández, J., Bigne, E., & Smidts, A. (2023). The application of neuromarketing tools in communication research: A comprehensive review of trends. Psychology and Marketing, 40(9), 1737-1756. https://doi.org/10.1002/mar.21832

  • Speer, S. P. H., Keysers, C., Barrios, J. C., Teurlings, C. J. S., Smidts, A., Boksem, M. A. S., Wager, T. D., & Gazzola, V. (2023). A multivariate brain signature for reward. NeuroImage, 271, Article 119990. https://doi.org/10.1016/j.neuroimage.2023.119990

  • Speer, S., Martinovici, A., Smidts, A., & Boksem, M. (2023). The acute effects of stress on dishonesty are moderated by individual differences in moral default. Scientific Reports, 13(1), Article 3984. https://doi.org/10.1038/s41598-023-31056-2

  • Zhang, C., Beste, C., Prochazkova, L., Wang, K., Speer, S. P. H., Smidts, A., Boksem, M. A. S., & Hommel, B. (2022). Resting-state BOLD signal variability is associated with individual differences in metacontrol. Scientific Reports, 12(1), Article 18425. https://doi.org/10.1038/s41598-022-21703-5

  • Scholz, C., Chan, H-Y., Poldrack, R. A., de Ridder, D. T. D., Smidts, A., & van der Laan, L. N. (2022). Can we have a second helping? A preregistered direct replication study on the neurobiological mechanisms underlying self-control. Human Brain Mapping, 43(16), 4995-5016. Advance online publication. https://doi.org/10.1002/hbm.26065

  • Speer, S. P. H., Smidts, A., & Boksem, M. A. S. (2022). Cognitive control and dishonesty. Trends in Cognitive Sciences, 26(9), 796 - 808. https://doi.org/10.1016/j.tics.2022.06.005

  • Speer, S. P. H., Smidts, A., & Boksem, M. A. S. (2022). Individual differences in (dis)honesty are represented in the brain's functional connectivity at rest. NeuroImage, 246, Article 118761. Advance online publication. https://doi.org/10.1016/j.neuroimage.2021.118761

  • Speer, S. P., Smidts, A., & Boksem, M. A. S. (2021). Cognitive control promotes either honesty or dishonesty, depending on one's moral default. Journal of Neuroscience, 41(42), 8815-8825. https://doi.org/10.1523/jneurosci.0666-21.2021

  • Speer, S., Smidts, A., & Boksem, M. A. S. (2021). Different neural mechanisms underlie non-habitual honesty and non-habitual cheating. Frontiers in Neuroscience, 15. https://doi.org/10.3389/fnins.2021.610429

  • Eijlers, E., Boksem, M., & Smidts, A. (2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience, 14(736). https://doi.org/10.3389/fnins.2020.00736

  • Speer, S., Smidts, A., & Boksem, M. (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the U.S.A., 117(32), 19080-19091. https://doi.org/10.1073/pnas.2003480117

  • Couwenberg, L., Boksem, M., Sanfey, AG., & Smidts, A. (2020). Neural mechanisms of choice diversification. Frontiers in Neuroscience, 14, 502. https://doi.org/10.3389/fnins.2020.00502

  • Chan, H., Smidts, A., Schoots, V., Sanfey, AG., & Boksem, M. (2020). Decoding dynamic affective responses to naturalistic videos with shared neural patterns. NeuroImage, 216. https://doi.org/10.1016/j.neuroimage.2020.116618

  • Levallois, C., Smidts, A., & Wouters, PF. (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History, 63(3), 443-466. https://doi.org/10.1080/00076791.2019.1579194

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2019). You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence. Organizational Behavior and Human Decision Processes, 151, 49-60. https://doi.org/10.1016/j.obhdp.2018.12.010

  • Eijlers, E., Smidts, A., & Boksem, M. (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online), 14(2), Article e0211496. https://doi.org/10.1371/journal.pone.0211496

  • Chan, H., Smidts, A., Schoots, V., Dietvorst, RC., & Boksem, M. (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. NeuroImage, 197, 391-401. https://doi.org/10.1016/j.neuroimage.2019.04.076

  • Akpinar Uysal, E., Verlegh, PWJ., & Smidts, A. (2018). Sharing product harm information: The effect of self-construal and self-relevance. International Journal of Research in Marketing, 35, 319-335. https://doi.org/10.1016/j.ijresmar.2018.01.001

  • Chan, H., Boksem, M., & Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55(4), 600-615. https://doi.org/10.1509/jmr.17.0019

  • Stallen, M., Rossi, F., Heijne, A., Smidts, A., De Dreu, C. K. W., & Sanfey, AG. (2018). Neurobiological mechanisms of responding to injustice. Journal of Neuroscience, 38(12), 2944-2954. https://doi.org/10.1523/JNEUROSCI.1242-17.2018

  • Faber, N., de Koster, R., & Smidts, A. (2017). Survival of the fittest: the impact of fit between warehouse management structure and warehouse context on warehouse performance. International Journal of Production Research, 56(1-2), 120-139. https://doi.org/10.1080/00207543.2017.1395489

  • Couwenberg, L., Boksem, M., Dietvorst, RC., Worm, L., Verbeke, W., & Smidts, A. (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34(2), 355-366. https://doi.org/10.1016/j.ijresmar.2016.10.005

  • Leenders, MAAM., Smidts, A., & El Haji, A. (2016). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 48, 270-280. https://doi.org/10.1016/j.jretconser.2016.05.007

  • Boksem, M., & Smidts, A. (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52(4), 482-492. https://doi.org/10.1509/jmr.13.0572

  • Mehta, PH., van Son, V., Welker, KM., Prasad, S., Sanfey, AG., Smidts, A., & Roelofs, K. (2015). Exogenous Testosterone in Women Enhances and Inhibits Competitive Decision-Making Depending on Victory-Defeat Experience and Trait Dominance. Psychoneuroendocrinology, 60, 224-236. https://doi.org/10.1016/j.psyneuen.2015.07.004

  • Smidts, A., Hsu, M., Sanfey, AG., Boksem, M., Ebstein, RB., Huettel, SA., Kable, JW., Karmarkar, UM., Kitayama, S., Liberzon, I., Knutson, B., Lohrenz, T., Stallen, M., & Yoon, C. (2014). Advancing Consumer Neuroscience. Marketing Letters, 25(3), 257-267. https://doi.org/10.1007/s11002-014-9306-1

  • Hytonen, KA., Baltussen, G., assem, MJ., Klucharev, VA., Sanfey, AG., & Smidts, A. (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization, 107(11), 566-581. https://doi.org/10.1016/j.jebo.2014.01.016

  • Stallen, M., Smidts, A., & Sanfey, AG. (2013). Peer influence: Neural mechanisms underlying in-group conformity. Frontiers in Human Neuroscience, 7, 1-7. Article 50. https://doi.org/10.3389/fnhum.2013.00050

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32(3), 291-310. https://doi.org/10.1177/0261927X12466083

  • Faber, N., de Koster, R., & Smidts, A. (2013). Organizing warehouse management. International Journal of Operations and Production Management, 33(9), 1230-1256. https://doi.org/10.1108/IJOPM-12-2011-0471

  • Boksem, M., Mehta, PH., Van den Bergh, B., van Son, V., Trautmann, ST., Roelofs, K., Smidts, A., & Sanfey, AG. (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24(11), 2306-2314. https://doi.org/10.1177/0956797613495063

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 38, 21-35.

  • Smidts, A. (2012). Beslissen en het brein: Een verkenning van de neuroeconomie en haar toepassing in marketing. M en O, 66(6), 65-80. http://hdl.handle.net/1765/115934

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap (print), 40(2), 191-201.

  • Stallen, M., De Dreu, C. K. W., Shalvi, S., Smidts, A., & Sanfey, AG. (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23(11), 1288-1292. https://doi.org/10.1177/0956797612446026

  • Smidts, A., Klucharev, VA., & Fernandez, G. (2012). De breinbasis van kuddegedrag. MemoRad, 17(1), 86-88. http://hdl.handle.net/1765/115933

  • Levallois, C., Clithero, JA., Wouters, PF., Smidts, A., & Huettel, SA. (2012). Translating upwards: Linking the neural and social sciences via neuroeconomics. Nature Reviews Neuroscience, 13(11), 789-797. https://doi.org/10.1038/nrn3354

  • Yoon, C., Ganzalez, R., Bechara, A., Berns, GS., Dagher, AA., Dube, L., Huettel, SA., Kable, JW., Liberzon, I., Plassmann, H., Smidts, A., & Spence, C. (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23(2), 473-485. https://doi.org/10.1007/s11002-012-9188-z

  • Rossiter, JR., & Smidts, A. (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65(6), 874-879. https://doi.org/10.1016/j.jbusres.2011.01.010

  • Klucharev, VA., Munneke, MAM., Smidts, A., & Fernandez, G. (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. Journal of Neuroscience, 31(33), 11934-11940. https://doi.org/10.1523/JNEUROSCI.1869-11.2011

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37(2), 207-223. https://doi.org/10.1086/651240

  • Stallen, M., Smidts, A., Rijpkema, M., Smit, GE., Klucharev, VA., & Fernandez, G. (2010). Celebrities and shoes on the female brain: The neural correlates of product processing in the context of fame. Journal of Economic Psychology, 31(5), 802-811. https://doi.org/10.1016/j.joep.2010.03.006

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. https://doi.org/10.1016/j.jcps.2008.12.007

  • van der Lans, RJA., Cote, JA., Cole, CA., Leong, SM., Smidts, A., Henderson, PW., Bluemelhuber, C., Bottemley, PA., Doyle, JR., Fedorikhin, A., Janakiraman, M., Ramaseshan, B., & Schmitt, B. (2009). Cross-National Logo Evaluation Analysis: An Individual Level Approach. Marketing Science, 28(5), 968-985. https://doi.org/10.1287/mksc.1080.0462

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132. http://hdl.handle.net/1765/20512

  • Klucharev, VA., Hytonen, KA., Rijpkema, M., Smidts, A., & Fernandez, G. (2009). Reinforcement learning signal predicts social conformity. Neuron, 61(1), 140-151. https://doi.org/10.1016/j.neuron.2008.11.027

  • Smidts, A., Klucharev, VA., & Fernandez, G. (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 103-117. http://hdl.handle.net/1765/20499

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. https://doi.org/10.1002/ejsp.576

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.

  • Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S., & Smidts, A. (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19(3/4), 323-336. Advance online publication. https://doi.org/10.1007/s11002-008-9057-y

  • Klucharev, VA., Smidts, A., & Fernandez, G. (2008). Brain mechanisms of persuasion. How "expert power" modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3(4), 353-366. https://doi.org/10.1093/scan/nsn022

  • Leenheer, J., van Heerde, HJ., Bijmolt, THA., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty: An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31-47. https://doi.org/10.1016/j.ijresmar.2006.10.005

  • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Social context and decision making: fMRI study of advertising effects. Perception, 35(Supplement), 169-170.

  • Shiv, B., Bechara, A., Levin, I., Alba, JW., Bettman, JR., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, SJ., & McGraw, AP. (2005). Decision Neuroscience. Marketing Letters, 16(3/4), 375-386. https://doi.org/10.1007/s11002-005-5899-8

  • Tuk, M., Verlegh, PWJ., Smidts, A., & Wigboldus, DHJ. (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32(1), 256-257.

  • Bouma, BJ., van der Meulen, JHP., van den Brink, RBA., Smidts, A., Cheriex, EC., Hamer, HP., Arnold, AER., Lie, KI., & Adal, K. (2004). Validity of conjoint analysis to study clinical decision making in elderly patients with aortic stenosis. Journal of Clinical Epidemiology, 57(8), 815-823. https://doi.org/10.1016/j.jclinepi.2003.12.014

  • Verlegh, PWJ., Verkerk, C., Tuk, M., & Smidts, A. (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31(1), 304-305.

  • Pennings, JME., & Smidts, A. (2003). The shape of utility functions and organizational behavior. Management Science, 49(9), 1251-1263. http://hdl.handle.net/1765/12172

  • Smidts, A. (2002). Memorabele momenten. Wat onthoudt een consument van een tv-commercial? Onderzoek, 20(1/2), 34-36.

  • Bouma, BJ., van der Meulen, JHP., van den Brink, RBA., Arnold, AER., Smidts, A., Teunter, LH., Lie, KI., & Adal, K. (2001). Variability in treatment advice for elderly patients with aortic stenosis: A nationwide survey in the Netherlands. Heart, 85(2), 196-201. https://doi.org/10.1136/heart.85.2.196

  • van Bruggen, G., Smidts, A., & Wierenga, B. (2001). The powerful triangle of marketing data, managerial judgment, and marketing management support systems. European Journal of Marketing, 35(7/8), 796-814. https://doi.org/10.1108/EUM0000000005726

  • Smidts, A., Pruyn, AT., & van Riel, C. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5), 1051-1062. https://doi.org/10.2307/3069448

  • Pennings, JME., & Smidts, A. (2000). Assessing the construct validity of risk attitude. Management Science, 46(10), 1337-1348. https://doi.org/10.1287/mnsc.46.10.1337.12275

  • Pruyn, AT., & Smidts, A. (1998). Effects of waiting on the satisfaction with the service: beyond objective time measures. International Journal of Research in Marketing, 15(4), 321-334. http://hdl.handle.net/1765/12176

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Improving decision making by means of a marketing decision support system. Management Science, 44(5), 645-658. http://hdl.handle.net/1765/2676

  • Smidts, A. (1997). The relationship between risk attitude and strength of preference: a test of intrinsic risk attitude. Management Science, 43(3), 357-370. http://hdl.handle.net/1765/12204

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13(4), 331-344. https://doi.org/10.1016/S0167-8116(96)00017-1

  • Schuurmans, A. J., & Smidts, A. (1990). Empirisch onderzoek naar de marktgerichtheid van dierenartsen in Nederland. Tijdschrift voor Diergeneeskunde, 115(7), 307-320.

  • Schuurmans, A. J., & Smidts, A. (1990). Marketing in de dierenartsenpraktijk; een theoretisch kader. Tijdschrift voor Diergeneeskunde, 115(6), 262-271.

Professional (7)
  • Leenders, MAAM., Smidts, A., & El Haji, A. (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27(3), 17-19. http://hdl.handle.net/1765/93318

  • Boksem, M., & Smidts, A. (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, (Maart), 44-47.

  • Morris, R., & Smidts, A. (2014). Paving the way in neuroeconomics. RSM Insight, 17(1), 5-7. http://hdl.handle.net/1765/50715

  • Smidts, A., Pruyn, AT., & van Riel, C. (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8(1), 8-21.

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28(5), 66-69. http://hdl.handle.net/1765/12520

  • Pruyn, AT., & Smidts, A. (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27(9), 49-53.

  • Pruyn, AT., & Smidts, A. (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27(10), 40-46.

Academic (5)
  • Bronner, AE., Dekker, P., de Leeuw, E., Paas, LJ., de Ruyter, K., Smidts, A., & Wieringa, JE. (2006). Ontwikkelingen in het marktonderzoek, Jaarboek 2006 MarktOnderzoekAssociatie. De Vrieseborch.

  • Bronner, AE., Dekker, P., de Leeuw, E., de Ruyter, K., Smidts, A., & Wieringa, JE. (2005). Ontwikkelingen in het marktonderzoek, Jaarboek 2005 MarktOnderzoekAssociatie. De Vrieseborch.

  • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2004). Ontwikkelingen in het marktonderzoek, Jaarboek 2004 MarktOnderzoekAssociatie. De Vrieseborch.

  • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2003). Ontwikkelingen in het marktonderzoek, Jaarboek 2003 MarktOnderzoekAssociatie. De Vrieseborch.

  • Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, TC., de Ruyter, K., & Smidts, A. (2002). Recente ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie. De Vrieseborch.

Academic (1)
  • Wierenga, B., Antonides, G., & Smidts, A. (2000). Marketing in the New Millennium - Proceedings of the 29th EMAC Conference, Rotterdam. Erasmus University Rotterdam (EUR).

Academic (47)
  • Klucharev, VA., & Smidts, A. (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas, & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam University Press.

  • Schellekens, GAC., Verlegh, PWJ., & Smidts, A. (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld, & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). ASPO Pers.

  • Tuk, M., Smidts, A., Verlegh, PWJ., & Wigboldus, DHJ. (2005). Vriendelijke verkopers of verkopende vrienden. In E. H. Gordijn, & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). ASPO Pers. http://hdl.handle.net/1765/12205

  • Smidts, A., & Rossiter, JR. (2002). Presenter effects in advertising: The VisCAP model. In P. T. L. Popkowski Leszczyc, & T. Elrod (Eds.), Proceedings Marketing Science Conference (pp. 268-268).

  • Rossiter, JR., & Smidts, A. (2002). Janiszweski's hemispheric lateralization finding for picture vs. copy placement in print ads: Repeated failures to replicate. In F. R. Esch, & J. R. Rossiter (Eds.), Advances in Visual Brand Communication (pp. 11-12)

  • Rossiter, JR., & Smidts, A. (2002). Freudian sexual symbolism in ads: Does it work? In F. R. Esch, & J. R. Rossiter (Eds.), Advances in Visual Brand Communication (pp. 12-12)

  • Smidts, A. (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). De Vrieseborch. http://hdl.handle.net/1765/20516

  • Leenheer, J., Bijmolt, THA., & Smidts, A. (2001). Assessing the effects of loyalty programs on components of buying behavior. In O. Heil, & H. Schunk (Eds.), Marketing Science: A two-way street linking theory and practice. Proceedings Marketing Science Conference, Wiesbaden, July 5-8, 2001

  • Smidts, A., & Rossiter, JR. (2001). Presenter psychology: A test of the VisCAP-model. In A. Groppel-Klein (Ed.), Proceedings of the European ACR conference, Berlin, Germany, June 2-23, 2001

  • Pruyn, AT., & Smidts, A. (2000). Identifying the salient attributes of best and worst retail salespersons: A three-perspective approach. In B. - Wierenga, A. - Smidts, & G. - Antonides (Eds.), Paper prepared for: 29th EMAC Conference, Rotterdam [Session 1.6.1] (pp. ---). Erasmus University Rotterdam (EUR).

  • Wierenga, B., Smidts, A., & Antonides, G. (2000). Marketing in the New Millennium. In . - (Ed.), Proceedings of the 29th EMAC Conference (pp. 208-208). EMAC.

  • Pruyn, AT., & Smidts, A. (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). EMAC.

  • Pruyn, AT., & Smidts, A. (2000). Idetifying the salient attributes of best and worse retail salespersons: A threeperspective approach. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millenium. Proceedings of the 29th EMAC Conference (pp. 6-6).

  • Smidts, A., Pruyn, AT., & van Riel, C. (2000). Managing organizational identification through employee communication. In M. Hogg, & D. van Knippenberg (Eds.), Social identity processes in organizations. EAESP Small Group Meeting (pp. ---). EAESP Small Group Meeting.

  • Pruyn, AT., Smidts, A., & van Dijke, LJ. (1999). Understanding the dynamics of customer experiences throughout extended service processes. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Papere presented at: 28th EMAC Conference, Berlin, 11-14 may 1999 - TRACK: Marketing and Competition in the Information Age (pp. 1-6). Humboldt University.

  • Pruyn, AT., & Smidts, A. (1999). Environmental analysis, corporate and business strategies and strategic networking in a changing european community. In E. J. Arnould, & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Association for Consumer Research.

  • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1999). The impact of internet on marketing distribution systems. In . - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). ESADE - Escuela Superior de Administración de Empresas.

  • Pruyn, AT., & Smidts, A. (1999). Customer's reactions to waiting: Effects of the presence of ' fellow sufferers' in the waiting room. In E. J. Arnould, & L. M. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Association for Consumer Research. http://hdl.handle.net/1765/12175

  • Pruyn, AT., Smidts, A., & van Dijke, LJ. (1999). Understanding the dynamics of customer experiences throughout extended service processes. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference (pp. 7-7). Humboldt University.

  • Leenders, MAAM., Smidts, A., & Langeveld, MM. (1999). Effects of ambient scent in supermarkets: A field experiment. In L. Hildebrandt, & W. Plinke (Eds.), Proceedings of the 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age (pp. 1-4). Humboldt University.

  • Leenders, MAAM., & Smidts, A. (1999). Effects of ambient scent in supermarkets: A field experiment. In A. Basu, T. Mazumbar, & S. P. Raj (Eds.), Papers presented at: MSC - Conference, Syracuse, May 20-23, 1999 TRACK: Reflection and Renewal (pp. 20-23). AMA.

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant, & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). Stern School of Business.

  • Smidts, A., Rossiter, JR., & Mcomish, M. (1998). De presentator in reclame: een test van het VisCAP-model. In A. E. Bronner, & E. al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Uitgeverij de Vrieseborch. http://hdl.handle.net/1765/20518

  • Smidts, A., van Riel, C., & Pruyn, AT. (1998). The impact of employee communication on organizational identification. In P. Andersson, & E. al (Eds.), Marketing Management: Strategy and Organization, Proceedings of Track 3 (pp. 279-290). Stockholm School of Economics.

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Marketing data, marketing cognition, and marketing management support systems. In . - - (Ed.), Managerial and Organizational Cognition (pp. ---). JDM Society Stern School of Business.

  • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1998). The impact of electronic commerce on marketing channels. In J. C. Hoekstra, K. R. E. Eelko, & A. et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Universiteit van Groningen.

  • Smidts, A., van Riel, C., & Pruyn, AT. (1998). The impact of employee communication and construed external image on organizational identification. In C. Fombrun, & C. B. M. van Riel (Eds.), Book of abstracts of the 2nd International Conference on Corporate Reputation, Identity, and Competitiveness (pp. 35-35). Corporate Communication Center.

  • Pennings, JME., & Smidts, A. (1998). Assessing the construct validity of risk attitude. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 133-133). INSEAD.

  • Pennings, JME., & Smidts, A. (1998). Measuring risk attitude of entrepreneurs in the domain of market risk. In M. Strahilevitz (Ed.), Paper presanted at the Conference: Behavioral Decision Research in Management (pp. 25-25). University of Miami.

  • Pruyn, AT., & Smidts, A. (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E. J. Arnould, & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Provo.

  • Pruyn, AT., & Smidts, A. (1997). Consumer time orientation: Conceptualization and cross-cultural differences. In D. Arnott, & E. al (Eds.), Proceedings 26th EMAC Conference. Volume 4 Marketing: Progress Prospects Perspectives (pp. 1954-1964). Warwick Business School.

  • Smidts, A. (1996). Farmers' Intrinsic Risk Attitudes toward Prices. In B. Wierenga, K. Grunert, J-BEM. Steenkamp, M. Wedel, & A. van Tilburg (Eds.), Agricultural Marketing and Consumer Behavior in a changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, 13-15 March 1996 (pp. 173-176). Wageningen Agricultural University.

  • Rossiter, JR., Smidts, A., & Mcomish, M. (1996). Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test. In J. Beracs, A. Bauer, & J. Simon (Eds.), Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II. (pp. 2043-2052). Lang Publishing & Holding Co. Inc.

  • van Bruggen, G., & Smidts, A. (1995). The assessment of market oriëntation: evaluating the measurement instrument as a tool for management. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995 (pp. 2037-2043). ESSEC.

  • Smidts, A., & Waarts, E. (1995). Requirements for Applying cooling Technologies for selling cut Flowers at the Retail Level. In R. W. A. W. et al Mulder (Ed.), Proceedings in the 19th International Congress of Refrigeration, the Hague, the Netherlands, August 20-25 1995: Volume II: Storage, Transport and Distribution (pp. 760-767). Institute of Refrigeration.

  • Pruyn, AT., & Smidts, A. (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F. W. Siero, E. C. M. van Schie, D. Daamen, & A. T. H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Uitgeverij Eburon. http://hdl.handle.net/1765/12210

  • van Bruggen, G., & Smidts, A. (1995). The measurement of market oriëntation: a promising tool for management for management. In M. Bergadáa (Ed.), Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria (pp. 1-18). Wirtschaftuniversität.

  • Smidts, A., & Pruyn, AT. (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard, & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). IAE.

  • van Riel, C., Smidts, A., & Pruyn, AT. (1994). Organisational Identification and Corporate Identity: an Empirical Approach. In J. Balmer, & S. Greyser (Eds.), Proceedings Conference on Corporate Identity Management: towards the Millenium Department of Marketing of the University of Strathclyde.

  • Pruyn, AT., & Smidts, A. (1994). Effects of a TV in Waiting Rooms of Hospital Clinics: distraction from waiting and Recall of Advertisements. In G. Antonides, & W. F. van Raaij (Eds.), Proceedings IAREP/SABE Conference, Erasmus University Rotterdam, Integrating Views on Economic Behavior, July 10-13, 1994 (pp. 899-899). Erasmus Universiteit Rotterdam (EUR).

  • Smidts, A., & Pruyn, AT. (1993). Customers' ractions to queues: Towards a theory of waiting and delay. In J. Chias, & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference, ESADE: Barcelona, May 25-28, 1993 (pp. 1383-1402). ESADE.

  • Pruyn, AT., & Smidts, A. (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J. F. Schreinemakers, & B. G. F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Universiteit Twente, NOBO.

  • Pruyn, AT., & Smidts, A. (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W. F. van Raaij, & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Association for Consumer Research.

  • Smidts, A. (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A. E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Uitgeverij de Vrieseborch. http://hdl.handle.net/1765/20525

  • Smidts, A. (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Kluwer Academic.

  • Pruyn, AT., & Smidts, A. (1992). Customers' Reactions to Waiting and Delay: a Theoretical Framework. In G. Bruggelambert et al. (Ed.), Economic Psychology and Experimental Economics: Volume of Abstracts IAREP/GEW Joint Conference Christian Rieck Verlag.

  • Pruyn, AT., Smidts, A., & Waarts, E. (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A. E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). De Vrieseborch. http://hdl.handle.net/1765/20522

Professional (8)
  • Smidts, A., & Boksem, M. A. S. (2021). Neuromarketing: Wat is het en wat kunnen we ermee? In Y. M. Van Everdingen (Ed.), Tools for capturing information to improve business insights: MOA Topic of the Year 2021 (pp. 12-22). MOA, Expertise Center voor Marketing-insights, Onderzoek & Analytics.

  • Eijlers, E., Smidts, A., & Boksem, M. (2020). Implicit measurement of emotional experience and its dynamics. In Neuromarketing Yearbook 2020 NMSBA.

  • Chan, H., Boksem, M., & Smidts, A. (2019). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. In Neuromarketing Yearbook 2019 NMSBA.

  • Boksem, M., & Smidts, A. (2015). Your brain on movie trailers – How brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success. In Neuromarketing Yearbook 2015 NMSBA.

  • Smidts, A., Pruyn, AT., & van Riel, C. (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)

  • van Riel, C., Smidts, A., & Pruyn, AT. (2001). Organisatie-identificatie en interne communicatie. In C. B. M. van Riel (Ed.), Corporate Communication - Het managen van reputatie Adfo.

  • Smidts, A. (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen. (pp. 111-169). Wolters-Noordhoff.

  • Smidts, A., Doorn, LJ., & Post, J. (1993). Marktonderzoek. In N. Lamperjee, & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Wolters-Noordhoff.

Popular (1)
  • Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S., & Smidts, A. (2009). Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y). Marketing Letters, 20(1), 105-106. https://doi.org/10.1007/s11002-008-9067-9

Academic (4)
  • Smidts, A. (2005). Potential of Neuroimaging for Marketing Science. World Marketing Congress, Muenster.

  • Klucharev, VA., Fernandez, G., & Smidts, A. (2005). Why are celebrities effective? An fMRI study into presenter context effects.

  • van Ketel, E., Smidts, A., & van Bruggen, G. (2004). How Assortment Variety Affects its Attractiveness: The Role of Time Pressure and Product Complexity.

  • van Ketel, E., van Bruggen, G., & Smidts, A. (2003). How Assortment Variety Affects Assortment Attractiveness.

Academic (7)
  • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Why celebrities are effective: Brain mechanisms of social persuasion. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference (pp. 246-246). EMAC.

  • Verlegh, PWJ., Smidts, A., Wigboldus, DHJ., & Tuk, M. (2006). I don't trust you, but I buy what you're saying. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference (Vol. 34). EMAC.

  • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude. In Yoon, Carolyn and Jim Bettman (Ed.), Consumer Neuroscience Association for Consumer Research.

  • Klucharev, VA., Fernandez, G., & Smidts, A. (2006). Why are celebrities effective? Brain mechanisms of social persuasion. In Pechman, C., & Price, L.L. (Eds.), Transformative Consumer Research (Vol. 33, pp. 692-692). Association for Consumer Research.

  • Klucharev, VA., Smidts, A., & Fernandez, G. (2006). Brain mechanisms of persuasion: An fMRI study into advertising. In Glimcher, P. (Ed.), Proceedings of the 4th Annual Neuroeconomics Conference Society for Neuroeconomics.

  • Verlegh, PWJ., Smidts, A., & Tuk, M. (2005). The "who?", "how?", and "why?" of word of mouth. In C. P. Haugtvedt, D. Merunka, & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)

  • Tuk, M., Smidts, A., Verlegh, PWJ., & Wigboldus, DHJ. (2005). An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence. In Proceedings of the 34th EMAC conference EMAC.

External (1)
  • Smidts, A. (1990). Decision making under risk: A study of models and measurement procedures with special reference to the farmer's marketing behavior. [Doctoral Thesis, Wageningen University & Research]. Wageningen University & Research.

Popular (1)
  • Smidts, A. (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. Erasmus Research Institute of Management - Inaugural Lectures. ERIM Inaugural Lectures http://hdl.handle.net/1765/308

Academic (11)
  • Peffer, G., Fenton O'Creevy, M., Adam, M., van Overveld, M., & Smidts, A. (2013). xDELIA: Emotion-centred financial decision making and learning. CIMNE, Final Report for the EU Commission.

  • Smit, GE., Klucharev, VA., Smidts, A., & Fernandez, G. (2006). The effect of fame as a context: An fMRI study. Rotterdam School of Management (RSM), EUR.

  • Leenheer, J., Bijmolt, THA., Smidts, A., & van Heerde, HJ. (2002). Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects. (CentER Discussion paper 2002-65 ed.) CentER Discussion paper Vol. 2002-65

  • van Bruggen, G., Smidts, A., & Wierenga, B. (2000). The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems. (ERIM Report Series Research in Management (issn 1566-5283) 33 ed.) ERIM. ERIM Report Series Research in Management (issn 1566-5283) Vol. 33

  • Smidts, A., Go, FM., Spee, R., van der Laak, R., & Robberegt, K. (2000). De beleving van Gran Dorado Resorts; Kwaliteit, tevredenheid en loyaliteit. Centre for Tourism Management

  • Smidts, A., van Riel, C., & Pruyn, AT. (2000). The Impact of the Employee Communication and Perceived External Prestige on Organizational Identification. (ERIM Report Series Research in Management (issn 1566-5283 01 ed.) Erasmus Research Institute of Management (ERIM). ERIM Report Series Research in Management (issn 1566-5283 Vol. 01

  • Smidts, A., van Riel, C., & Pruyn, AT. (1999). The impact of employee communication and perceived external prestige on organizational identification. (ERASM Management Report Series 16-1999 ed.) ERASM Management Report Series Vol. 16-1999

  • Smidts, A., & Pennings, JME. (1998). Assessing the construct validity of risk attitude. (Management Report Series 53-1998 ed.) Management Report Series Vol. 53-1998

  • Pruyn, AT., & Smidts, A. (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. (Management Report Series 44-1998 ed.) ERIM. Management Report Series Vol. 44-1998

  • Rossiter, JR., Smidts, A., & Mcomish, M. (1996). The VisCAP advertising presenter model: an experimental test. (Management Report Series 270 ed.) Management Report Series Vol. 270

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1996). Improving Decision Making by Means of an MDSS: An Experimental Study. (Management Report Series 278 ed.) Management Report Series Vol. 278

Professional (9)
  • Smidts, A. (1995). The Relationship between Risk Attitude and Strength of Preference: a Test of Intrinsic Risk Attitude. (Management Report Series 244 ed.) Management Report Series Vol. 244

  • Pruyn, AT., & Smidts, A. (1995). Effects of waiting on the Evaluation of the Service; beyond objective time Measures. (Management Report Series 204 ed.) Management Report Series Vol. 204

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Impact of the Quality of a Marketing Decision Support System an Experimental Study. (Management ReportSeries 196 ed.) Management Report Series Vol. 196

  • van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Effectiveness of Marketing Decision Support Systems and the Mediating Role of Experience, Cognitive Style, and Time-pressure. (Management Report Series 179 ed.) Management Report Series Vol. 179

  • Pruyn, AT., van Riel, C., & Smidts, A. (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. Faculteit der Bedrijfskunde, Department Marketing Management.

  • Pruyn, AT., van Riel, C., & Smidts, A. (1992). ROIT bij AKZO. Department Marketing Management. External Report

  • Pruyn, AT., van Riel, C., & Smidts, A. (1992). ROIT bij Gemeente Rotterdam. Department Marketing Managememt. External Report

  • Pruyn, AT., & Smidts, A. (1992). De psychologische beleving van wachtrijen. (Report 126 ed.) Report Vol. 126

  • Smidts, A. (1992). Risk Attitude, Strength of Preference and Intrinsic Risk Attitude: a Multiple Measurement Approach. (Management Report Series 125 ed.) Management Report Series Vol. 125

Professional (6)
  • Speer, S. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2020). Why honest people cheat. Web publication/site, RSM Discovery.

  • Chan, H. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2019). All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement. Web publication/site

  • Chan, H. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2019). Brain scans reveal engagement levels of videos. Web publication/site, RSM Discovery.

  • Eijlers, E. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2019). Tracking emotions real time in the brain. Web publication/site, RSM Discovery.

  • Chan, H. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2018). Identifying strong brands in the brain. Web publication/site, RSM Discovery.

  • Couwenberg, L. (Author), Boksem, M. (Author), & Smidts, A. (Author). (2017). Brain scans reveal what makes a TV advert effective. Web publication/site, RSM Discovery.

  • Journal of Consumer Psychology (Journal)

    Editorial work (Academic)

  • Journal of Neuroscience, Psychology, and Economics (Journal)

    Editorial work (Academic)

  • Academy of Management Journal (Journal)

    Editorial work (Academic)

  • Journal of Marketing Research (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

Courses

Neuroeconomics: how the brain decides

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: B3MIN1018
  • Level: Bachelor, Bachelor 3, Bachelor 3

Current Topics in Marketing Research

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: PhD

Past courses

IM Research clinic

  • Study year: 2022/2023
  • Code: BM-IM-RC
  • Level: Master

Neuromarketing

  • Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME057
  • Level: Master, Master, Master, Master

Onderzoeksproject

  • Study year: 2022/2023, 2021/2022, 2020/2021
  • Code: BK2103
  • Level: Bachelor 2, Pre-master

Research Project

  • Study year: 2022/2023, 2021/2022, 2020/2021
  • Code: BT2103
  • Level: Bachelor 2, Bachelor 3, Pre-master

Going Viral: Ideas that Spread Around the World

  • Study year: 2021/2022
  • Code: B3EL104
  • Level: Bachelor 3, Bachelor 3, Bachelor 3

Neuroeconomics: how the brain decides

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2014/2015
  • Code: BKBMIN018
  • Level: Bachelor, Bachelor 3, Bachelor 3

ERIM Research Clinic Marketing

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BERMRC003
  • ECTS: 4 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Neuromarketing

  • Study year: 2014/2015
  • Code: RSMME052
  • ECTS: 6 Level: Master

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    If we find a trailer or an advertisement fascinating, then our brains show the same pattern, according to researchers from RSM. We are mainly stimulated in the brain areas that are associated with the processing of emotions and…

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    Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research.…

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    Research conducted by Maarten Boksem, Ale Smidts and Hang-Yee Chang regarding emotional storytelling has been mentioned in an article.

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    Research regarding emotional storytelling conducted by Ale Smidts, Maarten Boksem and Hang-Yee Chan has been mentioned in an article. Their research indicated that brain activity of different people is often identical when they…

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    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

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    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • USING AI TO TRACK EMOTIONAL EXPERIENCES

    An article that discusses the research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM suggesting that AI may be used to track emotional experiences.

  • Emotionele ervaringen van klanten meten met EEG

    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • Wetenschappers RSM Erasmus ontwikkelen EEG-emotie-meter

    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • Met 62 elektroden emoties meten voor betere reclameboodschappen

    Esther Eijlers, Maarten Boksem and Ale Smidts from RSM say that they have now developed a new method that measure emotions in the brain in real time and monitored with the help of electroencephalography (EEG). According to the…

  • Inzicht krijgen in emoties met nieuwe EEG-methode

    Ale Smidts, Maarten Boksem and Esther Eijlers of RSM have developed a method whereby emotions in the brain can be measured directly with the help of EEG. This method is discussed in the article

  • Meekijken in het hoofd van de consument: het kan nu

    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • [Onderzoek] Emotionele ervaringen van klanten meten met EEG

    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • EMOTIES VOORSPELLEN MET ALGORITME VAN HERSENSIGNALEN

    An article that discusses research conducted by Ale Smidts, Maarten Boksem and Esther Eijlers of RSM on EEG.

  • Machine learning technology allows us to track emotional experiences

    An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…

  • Machine learning technology allows us to track emotional experiences

    Human emotions can now be tracked and measured, according to research from RSM. Developed by Ester Eijlers, Maarten Boksem and Ale Smidts of RSM, the innovative new method uses electroencephalography (EEG) to chart emotional…

  • Machine learning could soon be capable of tracking human emotion

    It may now be possible to utilise machine learning to successfully track how someone feels. Researchers from RSM have developed a new method to track and measure emotions in the brain using electroencephalography (EEG), a way of…

  • Zintuigen prikkelen: Hoe neuromarketing helpt bij eventmarketing!

    An article that mentions the term 'neuromarketing', which is directly referenced to Ale Smidts, Professor of Marketing Research at RS.

  • Neuromarketing: così le aziende leggono nel pensiero

    Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.

  • Mister Brein Breker

    Retailers and marketers know how products get the best top of mind awareness. At least, that's what they think. Because they can not, of course, look into customers' minds. Or can they? Yes, says scientist Roeland Dietvorst. He…

  • Brainfirst#3 - Breinreactie Goede Voorspeller Klantgedrag

    We would all like to know what goes on in other people's brains. After all, it would let us know a person's motives and how to respond accordingly. Although it sounds utopian to understand the human psyche, there are tricks that…

  • Neuromarketing: dit Nederlandse onderzoeksbureau kijkt in de hersenen van de consument

    Besides consulting assignments for clients, Alpha.One conducts independent investigations in the name of science. "We are very transparent as a company and want to share as much progress as possible. Last January we had an article…

  • Neuromarketing is getting more intelligent

    Neuromarketing is not a new concept. Ale Smidts, a professor of marketing research at the Rotterdam School of Management at Erasmus University, coined the term in 2002. Over the years, neuromarketing has grabbed the attention of…

  • B&E | Smarten Up! Neuromarketing Is Getting More Intelligent

    For decades, CMOs and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, consumers don’t always do what they say,…

  • Samenstelling nieuwe domeinbesturen NWO vastgesteld

    NWO is changing administration and organization to make it clearer and more consistent. Thus, they will be better equipped to perform its core functions, funding and innovating of scientific research in the Netherlands and the…

  • OP ZOEK NAAR DE KOOPKNOP IN HET BREIN MET NEUROMARKETING

    To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic…

  • Neuromarketing: saviour or destroyer?

    Is neuromarketing the tip of a dangerous iceberg or dawn of a new era in communications? Many experts are consulted, including Ale Smidts who states neuromarketing is the “measure of implicit processes (emotional needs and wants)…

  • Buyer Brain Romania invitata sa vorbeasca la Forumul Mondial de Neuromarketing in Dubai.

    This week the Global Forum of Neuromarketing will take place in Dubai. Here, specialists in the field worldwide are invited to speak about the impact that new technologies and research will have on consumer behavior and marketing.…

  • Voorspelt EEG filmsucces?

    The research of Maarten Boksem and Ale Smidts regarding neuroimaging technologies, such as EEG machines can reveal information that is not obtainable through conventional marketing surveys. How well could these results predict the…