Prof. Ale Smidts

Ale Smidts

Professor of Marketing Research
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Profile

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM's Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He is a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) since 2012. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. 

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Professional experience

Full Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Key Publications (35)

Professional Publications (15)

  • M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
  • M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
  • R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
  • C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
  • A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
  • A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
  • A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt

Scholarly Publications (75)

Work in Progress

  • M.A. Tuk, P.W.J. Verlegh, A. Smidts & D.H.J. Wigboldus (2018). The role of dissimilarity in interpersonal influence. Organizational Behavior and Human Decision Processes.

Doctoral Thesis

Recognitions

Editorial positions (7)

  • Academy of Management Journal

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Journal of Consumer Psychology

    Editorial Board

  • Jaarboek NVMI

    Co-Editor

  • Journal of Neuroscience, Psychology, and Economics

    Consulting Editor

Organization Memberships (3)

Side positions (5)

  • MarktOnderzoekAssociatie (MOA)

    Chairman Stichting Toetsingsbureau KCC

  • NWO MaGW

    Board member

  • TKI Dinalog

    Board member

  • Neuromarketing Science and Business Association (NMSBA)

    Advisory Board Member

  • Society for Neuroeconomics

    Treasurer

Courses

Current Topics in Marketing Research

  • Study year: 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Neuroeconomics: how the brain decides

  • Study year: 2018/2019, 2014/2015, 2013/2014
  • Code: BKBMIN018
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3

Neuromarketing

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME057
  • ECTS: 6 Level: Master

Past courses

ERIM Research Clinic Marketing

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BERMRC003
  • ECTS: 4 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Neuromarketing

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME052
  • ECTS: 6 Level: Master

Topics in Consumer Behavior (3): Advances in Consumer Neuroscience

  • Study year: 2013/2014
  • Code: BERMASC025
  • ECTS: 5 Level: Master

Award