Video: Wednesday, 19 February 2014

How can an organisation stay alive if nobody knows about it? Marketing is possibly the most important thing to keep a business running, as it directly affects its recognition and sales. Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.

Marketing is the boundary between the firm and its outside environment

Dr. Stefano Puntoni

Professor of Marketing

The Wharton School, University of Pennsylvania

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