Rotterdam school of Management, Erasmus University compact logo
  • Dates

    18-20 May 2026

  • Duration

    3 days

  • Time

    09:00 - 17:00

  • Fee

    €3,750

  • Format

    In-person

“It might not be important in early stages of your career. You can get by without being able to read a financial statement. But at some point you have to provide financial justification for what you're doing, and you have to make decisions based on numbers that come from other people. If you don't know what you're looking at, and you don't know the right questions to ask, your effectiveness is diminished.”

– Professor Christopher Ittner, Wharton Business school

This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

The following topics will be addressed in this course

Accounting and financial information

  • Introduction to accounting
  • Accounting: balance sheet, income statement and cash flow statement
  • Guest lecture 
  • Which stakeholders need what types of financial information
  • Workshop
Day 1

Dealing with shareholders

  • Shareholder panic when earning targets aren't reached
  • What shareholders mean when they claim to worry about risk
  • Risk measurement
  • Case study
Day 2

Relating accounting with corporate communication

  • Deep-dive topics for corporate communication professionals
  • Integrated reporting
  • Mergers and acquisitions
  • Crises
Day 3

Learning objectives

After completing this course, participants will be able to:

  • Define the scope and objectives of corporate communication in relation to financial information and value creation
  • Identify relevant financial stakeholders and understand their interests, expectations, and concerns
  • Explain what constitutes a crisis and crisis management, with particular attention to financial and reputation-related contexts
  • Read, understand, and interpret the main financial statements of organisations, including the balance sheet, income statement, and cash flow statement
  • Calculate and interpret the most important financial ratios and assess their implications for communication decisions
  • Understand and apply the concept of time value of money in a business context
  • Calculate and apply the net present value method (NPV/DCF) correctly, and assess the impact of key input parameters
  • Determine and explain the appropriate discount rate used in NPV calculations
  • Understand and apply the capital asset pricing model (CAPM)
  • Explain the fundamentals of portfolio theory, including the role of beta, and their relevance for risk and stakeholder interpretation

For Whom

See where other participants come from

This three-day course is designed for: 

  • Communication professionals working closely with finance, investor relations, or sustainability teams
  • Senior advisors involved in integrated reporting, M&A communication, or crisis situations
  • Professionals expected to translate financial information for boards, media, or external stakeholders.

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.

Testimonials

Read what previous participants say about this programme 

The lecturer made it super easy to understand the complex subjects and to make connection to my day-to-day work (which stakeholders need what information). I also liked the case method.

Isabelle Körner - Journalist

Faculty

Florian Madertoner

Dr Florian Madertoner combines academic expertise in finance with professional experience in banking and forensic auditing, bringing theory and real-world judgement together in the classroom. He researches capital structure theory, behavioural finance, fraud, and the history of finance. Florian teaches banking, finance and business in three modules and a minor in RSM’s international bachelor programme, and financial analysis and valuation in the MSc Finance & Investments, and also about financial markets and communication in RSM’s Executive Master in Corporate Communications. He has been awarded multiple honors for his teaching activities: the "Professor of the Year Award" consecutively for seven years, from 2016 to 2022. He also worked in banking and forensic auditing for 10 years.

Practical information

Dates and time

18-20 May 2026

Dates

Fees

€3,750 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  

Fees

Location

The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

Replacements

The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.