“It might not be important in early stages of your career. You can get by without being able to read a financial statement. But at some point you have to provide financial justification for what you're doing, and you have to make decisions based on numbers that come from other people. If you don't know what you're looking at, and you don't know the right questions to ask, your effectiveness is diminished.”

– Professor Christopher Ittner, Wharton Business school

Lecturer in classrom

The following topics will be addressed in this course

Day 1


  • Introduction to accounting
  • Types of financial information and which stakeholders need them
  • Guest lecture by Raymond Vermeulen, Head of Media Relations at ING
  • Case study
Day 2


  • Shareholder panic when earning targets aren't reached
  • What shareholders mean when they claim to worry about risk
  • Risk measurement
  • Case study
Day 3


  • Integrated reporting (governance, business model, performance, forecasting and more)
  • Options as part of executive compensation
  • Mergers and acquisitions
  • Crises

Learning objectives

After this programme, you will be able to:

  • define the scope and objectives of corporate communication in relation to financial information
  • identify relevant stakeholders and their goals/worries
  • define “crisis” and “crisis management”, especially in a financial context
  • understand and interpret the financial statements of corporations (balance sheet, income statement
    and cash flow statement)
  • calculate and interpret the most important financial ratios
  • understand and apply the concept of “time value of money”
  • calculate and apply the net present value method (NPV/DCF) correctly as well as understanding
    the impact of the main input parameters
  • understand and calculate the appropriate discount rate to be used in an NPV calculation
  • understand and apply the capital asset pricing model (CAPM)
  • understand and explain the basics of portfolio theory (beta)

For whom

See where other participants come from

This three-day programme is designed for professionals and executives with little to no financial knowledge, who would like
to complement their communication skills with essential financial skills. We recommend that participants have, at minimum, 
five years of work experience.


Read what previous participants say about the course

The lecturer made it super easy to understand the complex subjects and to make connection to my day-to-day work (which stakeholders need what information). I also liked the case method.

The lecturer was very energetic and he was eager to answer all our questions.


Discover which expert faculty lead this programme

Florian Madertoner

Florian Madertoner is a Lecturer at RSM.

He holds a degree in Banking and Finance. Florian’s research interests include Capital Structure Theory, Behavioral Finance, Fraud and the History of Finance.

Florian Madertoner

He is responsible for the Finance part of the course “Introduction to Business”. In addition, Florian teaches Foundations of Finance, Corporate Finance as well as the minor “Money and Banking” in the international bachelor program. In the Master program Finance & Investment Florian is involved in the course “Financial Analysis and Valuation” and the supervision of Master theses.

He has been awarded the "Professor of the Year Award" three years consecutively in 2016, 2017 and 2018 for his undergrad course on Corporate Finance.

Practical information





The total costs for participation in the Finance for Communication Professionals course are € 3,100.




Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Student in classroom

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.

Take the next step in your career