“It might not be important in early stages of your career. You can get by without being able to read a financial statement. But at some point you have to provide financial justification for what you're doing, and you have to make decisions based on numbers that come from other people. If you don't know what you're looking at, and you don't know the right questions to ask, your effectiveness is diminished.”
– Professor Christopher Ittner, Wharton Business school
Understanding how organisations interact with financial markets is an essential success factor for corporate communication professionals. This three-day programme covers the fundamentals of finance and accounting. You will learn what information stakeholders need, and how to calculate the different concepts. Accordingly, you will be able to truly understand the relevant financial concepts and speak the same language as financial stakeholders.
As part of this programme, we aspire to achieve the following
Identify the relevant important stakeholders of financial information;
Understand what stakeholders want for information;
Use accounting and finance metrics to determine if a company has what stakeholders want.
As such, we will use the stakeholder model of strategic management to link stakeholders to their respective goals/targets and, in a second step, elaborate on the appropriate way to address them.
This three-day programme is designed for professionals and executives with little to no financial knowledge, who would like
to complement their communication skills with essential financial skills. We recommend that participants have, at minimum,
five years of work experience.
The lecturer made it super easy to understand the complex subjects and to make connection to my day-to-day work (which stakeholders need what information). I also liked the case method.
The lecturer was very energetic and he was eager to answer all our questions.
He holds a degree in Banking and Finance. Florian’s research interests include Capital Structure Theory, Behavioral Finance, Fraud and the History of Finance.
He is responsible for the Finance part of the course “Introduction to Business”. In addition, Florian teaches Foundations of Finance, Corporate Finance as well as the minor “Money and Banking” in the international bachelor program. In the Master program Finance & Investment Florian is involved in the course “Financial Analysis and Valuation” and the supervision of Master theses.
He has been awarded the "Professor of the Year Award" three years consecutively in 2016, 2017 and 2018 for his undergrad course on Corporate Finance.
TBA
The total costs for participation in the Finance for Communication Professionals course are € 3,100.
TBA
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Senior Programme Coordinator
Programme & Admission Advisor