“It might not be important in early stages of your career. You can get by without being able to read a financial statement. But at some point you have to provide financial justification for what you're doing, and you have to make decisions based on numbers that come from other people. If you don't know what you're looking at, and you don't know the right questions to ask, your effectiveness is diminished.”
– Professor Christopher Ittner, Wharton Business school
Understanding how organisations interact with financial markets is an essential success factor for corporate communication professionals. This three-day programme covers the fundamentals of finance and accounting. You will learn what information stakeholders need, and how to calculate the different concepts. Accordingly, you will be able to truly understand the relevant financial concepts and speak the same language as financial stakeholders.
As part of this programme, we aspire to achieve the following
Identify the relevant important stakeholders of financial information;
Understand what stakeholders want for information;
Use accounting and finance metrics to determine if a company has what stakeholders want.
As such, we will use the stakeholder model of strategic management to link stakeholders to their respective goals/targets and, in a second step, elaborate on the appropriate way to address them.
This three-day programme is designed for professionals and executives with little to no financial knowledge, who would like to complement their communication skills with essential financial skills
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
The lecturer made it super easy to understand the complex subjects and to make connection to my day-to-day work (which stakeholders need what information). I also liked the case method.
Isabelle Körner - Journalist
Florian Madertoner is a lecturer at RSM. He holds a degree in banking and finance. He researches capital structure theory, behavioural finance, fraud, and the history of finance. Florian teaches banking, finance and business in three modules and a minor in RSM’s international bachelor programme, and financial analysis and valuation in the MSc Finance & Investments, and also about financial markets and communication in RSM’s Executive Master in Corporate Communications. He received the "Professor of the Year Award" in 2016, 2017 and 2018 for his undergraduate course on corporate finance. He also worked in banking and forensic auditing for 10 years.
27-29 May 2024
9.00-17.00 hr
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Programme officer
Programme & Admission Advisor