• Dates

    27-29 May 2024

  • Duration

    3 days

  • Time

    09:00 - 17:00

  • Fee


  • Format


“It might not be important in early stages of your career. You can get by without being able to read a financial statement. But at some point you have to provide financial justification for what you're doing, and you have to make decisions based on numbers that come from other people. If you don't know what you're looking at, and you don't know the right questions to ask, your effectiveness is diminished.”

– Professor Christopher Ittner, Wharton Business school

The following topics will be addressed in this course

Day 1

Accounting and financial information

  • Introduction to accounting
  • Accounting: balance sheet, income statement and cash flow statement
  • Guest lecture 
  • Which stakeholders need what types of financial information
  • Workshop
Day 2

Dealing with shareholders

  • Shareholder panic when earning targets aren't reached
  • What shareholders mean when they claim to worry about risk
  • Risk measurement
  • Case study
Day 3

Relating accounting with corporate communication

  • Deep-dive topics for corporate communication professionals
  • Integrated reporting
  • Mergers and acquisitions
  • Crises

Learning objectives

After this programme, you will be able to:

  • define the scope and objectives of corporate communication in relation to financial information
  • identify relevant stakeholders and their goals/worries
  • define “crisis” and “crisis management”, especially in a financial context
  • understand and interpret the financial statements of corporations (balance sheet, income statement
    and cash flow statement)
  • calculate and interpret the most important financial ratios
  • understand and apply the concept of “time value of money”
  • calculate and apply the net present value method (NPV/DCF) correctly as well as understanding
    the impact of the main input parameters
  • understand and calculate the appropriate discount rate to be used in an NPV calculation
  • understand and apply the capital asset pricing model (CAPM)
  • understand and explain the basics of portfolio theory (beta)

For Whom

See where other participants come from

This three-day programme is designed for professionals and executives with little to no financial knowledge, who would like to complement their communication skills with essential financial skills

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Read what previous participants say about this programme 

The lecturer made it super easy to understand the complex subjects and to make connection to my day-to-day work (which stakeholders need what information). I also liked the case method.

Isabelle Körner - Journalist


Florian Madertoner

Florian Madertoner is a lecturer at RSM. He holds a degree in banking and finance. He researches capital structure theory, behavioural finance, fraud, and the history of finance. Florian teaches banking, finance and business in three modules and a minor in RSM’s international bachelor programme, and financial analysis and valuation in the MSc Finance & Investments, and also about financial markets and communication in RSM’s Executive Master in Corporate Communications. He has been awarded multiple honors for his teaching activities: the "Professor of the Year Award" consecutively for seven years, from 2016 to 2022. He also worked in banking and forensic auditing for 10 years.

Practical information

Dates and time

27-29 May 2024
9.00-17.00 hr



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.