• Starting date

    Coming soon

  • Duration

    3 days

  • Fee

    € 3,400,-

  • Language


  • Format

    Online or on campus

There is more recorded evidence about business conduct in the public domain than ever before. An increase in symbolic competition on top of pure economic competition has forced organisations to keep an eye on how society views them. For many organisations, achieving their objectives therefore is as dependent on their nonmarket policies as it is on making sound business decisions in a competitive context. Nonmarket policies help organisations to pursue their strategic goals through political, social and cultural leverage. This 3-day masterclass introduces you to two closely related disciplines: issues management and public affairs.

This executive programme is offered by the Corporate Communication Center BV, a private limited company entirely owned by EUR Holding BV. It holds accreditations from NVAO, AACSB, EQUIS and AMBA. For detailed information about your rights and responsibilities as a participant in this programme, please contact the Corporate Communication Center BV at CCC@rsm.nl or +3110 4082851.

Issues Management and Public Affairs highlight

The following topics will be addressed in this course

Day 1


  • To be announced
Day 2


  • To be announced
Day 3


  • To be announced

Core objective

The core objective of this masterclass is to stimulate your learning about these two closely related disciplines. The instructors will share practical insights about countering and responding to societal issues, as well as navigating the public policy process. Adding to that, a mixture of case studies and interactive discussions will help you gain a working knowledge of issues management and public affairs.

For Whom

See where other participants come from

This three-day programme is open for professionals with an interest in:

  • Corporate communication
  • Reputation management
  • Corporate affairs
  • Media relations
  • PR

It is recommended to have 3 years or more of work experience


Prof. Pursey Heugens

Pursey Heugens is a professor of organisation theory, development, and change at the Department of Strategic Management and Entrepreneurship (RSM).

Professor Pursey Heugens

Prof. Jean-Philippe Bonardi

Jean-Philippe Bonardi is Full Professor and currently the Dean of HEC Lausanne (the faculty of Business and Economics of the University of Lausanne, in Switzerland). 

Professor Jean-Philippe Bonardi

Practical information


Coming soon



The total costs for participation in the Issues Management and Public Affais course are € 3,400.



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.