There is more recorded evidence about business conduct in the public domain than ever before. An increase in symbolic competition on top of pure economic competition has forced organisations to keep an eye on how society views them. For many organisations, achieving their objectives therefore is as dependent on their nonmarket policies as it is on making sound business decisions in a competitive context. Nonmarket policies help organisations to pursue their strategic goals through political, social and cultural leverage. This 3-day masterclass introduces you to two closely related disciplines: issues management and public affairs.
The core objective of this masterclass is to stimulate your learning about these two closely related disciplines. The instructors will share practical insights about countering and responding to societal issues, as well as navigating the public policy process. Adding to that, a mixture of case studies and interactive discussions will help you gain a working knowledge of issues management and public affairs.
This three-day programme is open for professionals with an interest in:
It is recommended to have 3 years or more of work experience
Pursey Heugens is a professor of organisation theory, development, and change at the Department of Strategic Management and Entrepreneurship (RSM).
Jean-Philippe Bonardi is Full Professor and currently the Dean of HEC Lausanne (the faculty of Business and Economics of the University of Lausanne, in Switzerland).
The total costs for participation in the Issues Management and Public Affais course are € 3,400.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor