Corporations are increasingly held accountable for their effect on both the environment and society. This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations. This concept extends beyond obligations to comply with regulations alone and finds companies taking further steps voluntarily to “do well by doing good”.
Through cases focusing on the social, reputational, and environmental consequences of corporate activities, you will learn how to make difficult choices, promote responsible behavior within their organizations, communicate effectively about corporate responsibility, and understand the role personal values play in developing responsible corporate behavior for both the organizations they will work for and themselves.
The masterclass is designed to help you:
- to provide an overview of corporate responsibility (CR) and to learn how it can enhance reputation and value in today’s global business environment.
- to assess what the corporation’s responsibility is to various constituents.
- to provide tools and frameworks related to CR that will be essential for your success as a Corporate Communication executive.
- to look at best and next practices for integrating CR in global corporations.
- to help you determine your own responsibility as a leader.
Hybrid education combines both remote and in-person learning to ensure learning continuity and improve the student experience. RSM has built a professional studio to facilitate the hybrid classes. You can come to class in person or attend the masterclass via live-video technology (ZOOM). With the aid of Zoom, participants who are online have the same access to the classroom as every participant attending in person. You can choose your mode of participation in hybrid sessions, through physical or online attendance.
With the hybrid format, every participant is able to get the same information presented by the professor at the same time. Participants are all given the same opportunity to participate in class discussions, role play and group work. We are resolved to make our hybrid education to have the best of both worlds.
This three-day course is open for professionals (>3 years experience) with an interest in CSR, sustainability, and corporate communication.
Paul Argenti is a world-renowned Professor of Corporate Communication, based at the Tuck School of Business in the United States. He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.
Professor Argenti’s textbook, Corporate Communication is now in its seventh edition and is published through McGraw-Hill Irwin. His seminal work entitled Corporate Responsibility (McGraw-Hill, 2015) focuses on corporate values, shared value, corporate character, and the purpose of the corporation in modern society. Professor Argenti co-authored (with Courtney Barnes) Digital Strategies for Powerful Corporate Communication (2009, McGraw-Hill). Some of his other books include Strategic Corporate Communication (2007, McGraw-Hill), The Power of Corporate Communication (co-authored with UCLA’s Janis Forman, published by McGraw-Hill), and The Fast Forward MBA Pocket Reference (several editions), released through Wiley.
Professor Argenti has written and edited numerous articles for academic publications and practitioner journals such as Harvard Business Review, California Management Review, and MIT Sloan Management Review. He also blogs regularly for Harvard Business Review, The Washington Post, and U.S. News & World Report and appears frequently on radio (NPR) and television (CNBC) commenting on topics related to communications, reputation, and corporate responsibility.
Professor Argenti is a Fulbright Scholar and a winner of the Pathfinder Award in 2007 from the Institute for Public Relations for the excellence of his research over a long career. He serves on the Board of Trustees for the Arthur W. Page Society and the Ethisphere Institute. He also serves on advisory boards to CEOs for a variety of global companies. Finally, he has consulted and run training programmes for hundreds of companies including General Electric, ING, Mitsui, Novartis, and Goldman Sachs.
27-29 June 2022 (hybrid programme)
€2,900 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
3011 XZ Rotterdam
There are many nice and affordable hotels within walking distance of our venue.
Cancellations must be received in writing (or e-mail) at email@example.com:
- 45-30 days prior to the start date of the programme: due 25% of programme fee
- 29 – 8 days prior to the start date of the programme: due 60% of programme fee
- 7 days or less prior to the start of the programme: due 100% of programme fee
To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: