The digital transformation is reshaping the way organisations communicate, creating new challenges and opportunities for corporate communication professionals. As businesses adopt data-driven strategies, they must also adapt to shifting stakeholder expectations, rapid technological advancements, and the evolving dynamics of digital platforms.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This course offers a strategic understanding of how digital technologies—such as big data, artificial intelligence, and platform economies—are impacting communication and business practices. Participants will explore how to use data, experimentation, and digital tools to strengthen stakeholder engagement, manage reputation, and drive business value.
Through practical frameworks and hands-on applications, the course will equip participants to apply generative AI for strategic tasks, use customer insights to design personalised communication strategies, and foster long-term relationships through online communities and feedback loops. It will also explore how to integrate sustainability and social responsibility into digital communication strategies—preparing participants to lead in a complex, tech-driven environment.
You will benefit from this programme if you are corporate communication professionals, business strategists, marketing managers, and digital transformation leaders who want to deepen their understanding of the digital landscape. Additionally, this course benefits anyone interested in leveraging digital tools, such as AI and big data, to enhance their organisation’s communication strategies and adapt to the evolving digital environment. Whether you are looking to update your skills or lead digital transformation within your organisation, this course provides valuable insights and practical knowledge.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Professor of Digital Business - Rotterdam School of Management, Erasmus University.
Associate Professor - Rotterdam School of Management, Erasmus University
18-20 November 2025
9.00-17.00 hr
€3,600 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Programme officer
Programme & Admission Advisor