Employee Communication

Employee Communication

This Master Class will provide you with a practical, academically embedded toolkit, enabling you as a practitioner to create impact with employee communication.

The following topics will be addressed in this course:

  • What is the role of employee communication?
  • How to harmonise employee communication, other forms of communication and human resource management?
  • Which methods can be used best to inform and motivate employees and create sustainable internal support for the strategy?
  • What determines success in employee communication?
  • How can communication be used to align employees with the new and existing strategies?
  • Which pitfalls in aligning employees with strategy exist and how can they be solved?

Learning objectives

  • You will be introduced to the concept of strategic alignment and learn how to place it in an organisational context;
  • You will compare different methods for gathering internal intelligence as well as several tactics how to implement the new strategy;
  • You will learn about the contribution of communication in creating internal support;
  • You will examine the concepts of corporate silence and dominant logic.