This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.
Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.
This programme is designed to help you:
- Develop your investigative and diagnostic skills so that you will be more effective in assessing what is going on in organisations
- Extend your ability to contribute to the management of issues arising from internally planned or externally imposed organisational changes
- Improve your ability to formulate and use a language for communicating about change in order to gain support and acceptance on the part of relevant stakeholders, including employees.
The programme combines lectures, discussions, group work and case presentations to ensure a balanced and exciting learning environment*.
- Process models and critical issues that affect the outcome of change projects
- Patterns of change and their implications for managers
- Power, politics, and stakeholder management
- Communicating change
- Shaping strategies for change
- Designing interventions
- Implementing change
- Case discussions
- Factors to consider when selecting interventions
*This is an indicative outline and may be revised to accommodate participants' needs and interests. Additional topics may be addressed.
This masterclass is designed for corporate communication professionals looking to initiate and manage organisational change, ranging from smaller change projects to fundamental organisational changes such as business model innovations.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.
Participants for this course are advised to hold at least a bachelor degree and 3+ years of work experience.
John Hayes is Emeritus Professor of Change Management at Leeds University Business School and a regular contributor to executive programmes at Copenhagen Business School, Aarhus School of Business, USI Università della Svizzera italiana and Singapore Management University.
His research interests focus on processes of change and development in organisations and on cognitive style and the way managers think. He has published over sixty papers and ten books including The Theory and Practice of Change Management (5th edition 2018).
John also works with individuals and teams to help facilitate change in complex organisational settings and has worked with a wide range of private sector companies including Six Swiss Exchange (Zurich stock exchange), KU, iQuest, GNER, National Australis Group, Clydesdale and Yorkshire Banks, British Gas, BT, ICI, Lucas, Delphi, Occidental Petroleum, Bawden Drilling, Glaxo, Reckitts, Ladbrookes and Nestlé. He has also worked for a range of public sector organizations such as the NHS, Benefits Agency, MOD, RAF and the US Army, and charities such as NACRO.
20-22 April 2021
09:30 - 17:00
€2,650 including tuition, course material and lunches. This fee does not include hotel accommodation.
Bayle (J) Building, campus Woudestein
Burgemeester Oudlaan 50
Rotterdam, the Netherlands
If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.
To receive a full refund, a written notice of cancellation must be send to firstname.lastname@example.org within a term of thirty (30) calendar days after receipt of the written confirmation of the registration, unless the start date of the course programme is within the term.
Accordingly, the cancellation fee is calculated as follows:
- 25% of the programme fee if the cancellation notice is received 30 days or more before the start date;
- 75% of the programme fee if the cancellation notice is received between 29 and 15 days before the start date;
- 100% of the programme fee if the cancellation notice is received 14 days or less before the start date;
- 100% of the programme fee if the cancellation notice is received after the programme has started.
For more details, please view here the complete General Terms and Conditions.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: