Foundations of Strategy

Foundations of Strategy

Competitive advantage erodes over time. Creating a new competitive edge, and implementing the strategy to do it, contributes to the future of your company. To achieve this, you need to understand the main strategic tools and skills, and recognise the impact of strategic decisions, vital for any function within an organisation.

Address your organisation’s strategy and its execution

This three-day programme offers established and proven strategy frameworks and tools that are essential to every company, and every strategy. You’ll learn how to work with the key elements of strategy so you can tackle business challenges, and recognise competitive advantages. You’ll gain actionable tips and skills to use directly in your job and organisation. The course will take roughly 50–60 hours to complete; half of it will be in class. The rest is spent on preparation, and your home assignment.

Learning objectives

When you have completed this programme, you will be able to:

  • use the latest knowledge to implement strategies in your job
  • analyse industries, competition, success factors and organisational competencies – and understand their effect on strategy
  • help your organisation conceptualise and formulate strategies
  • identify the major challenges in executing strategy and their effects
  • understand how acquisitions and alliances help strategy
  • propose an action plan that will help you tackle your business challenges.

The programme Foundations of Strategy is also a component of RSM's Diploma Programme in General Management.

  • This programme is for all (first time or soon to be) managers – in finance, marketing, human resources and other functions – that aspire to a more senior management position, and would like to learn how they can further add to the overall success of the organisation by understanding how strategic changes and decisions will affect their day-to-day operations and add value.

  • During the Foundations of Strategy Programme you will learn from Dr Raymond van Wijk. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Dr Raymond van Wijk
    Raymond van Wijk is an Assistant Professor in the Department of Strategy and Business Environment at RSM. He obtained his PhD from Erasmus University Rotterdam with a study of the organisation and integration of knowledge in internal networks. Much of his research has been published in journals and books. His current research focuses on alliance portfolios, knowledge transfer and innovativeness. He teaches courses on strategic alliances, corporate development and core strategy.

  • Dates

    17 - 19 February 2020 > Apply now
    16 - 18 September 2020 > Apply now

    Fee

    € 2,900 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

    Location

    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • RSM’s Foundations of Strategy programme runs in Rotterdam on several dates. Please select the one that suits you best to register.