Make Strategy Work

Make Strategy Work

To build a future-proof organisation, you must have strategic knowledge to make the right decisions. Learn how to help lead your organisations with renewed strategic leadership skills, insights and tools for strategic decision-making in the high-impact, three-day Make Strategy Work programme at RSM.

Good strategy comes first

In the most effective organisations, strategy is understood and implemented by people at every level and in every department. Discover how this works and how you can make your strategy work during this programme by RSM Executive Education. Taught by Prof.  Justin Jansen and Dr Tom Mom, experienced executive education teachers in this area, you will experience the influence of critical organisational factors, and gain insights, tools and techniques that you can put into practice immediately.

Learning objectives

During the programme, you will:

  • boost your knowledge of strategy formulation and implementation
  • understand your role in making strategy work for your organisation
  • discover the internal and external factors which influence strategic decision-making
  • learn what strategy and strategic leadership is, and what it isn’t
  • acquire tools to adapt company-level strategy to your own department level
  • learn to communicate strategy in a meaningful and relevant way to your employees
  • understand when to amend and change strategy in the light of changing circumstances.

Your organisation will:

  • benefit from the applications of your learnings on current projects
  • leverage the interactions and insights acquired in the workshop
  • access your advanced management and leadership skills to realise its objectives.

The programme Make Strategy Work is also a component of the Advanced Management and Leadership Programme.

  • Make Strategy Work is a module of RSM’s Advanced Management and Leadership Programme (AMLP), but can also be followed separately. The intensive modular management programme will sharpen your critical thinking skills and enable you to enhance your impact as a leader.

  • RSM’s Make Strategy Work programme is for managers who:

    • have five to ten years of experience in people management
    • are responsible for teams, organisations and businesses
    • need to refresh or upgrade their capabilities in the area of strategy formulation and implementation.

    You will also benefit from the programme if you expect to move into more senior positions where strategic thinking will be in increasing demand to tackle challenging leadership issues.

  • “I now have the theoretical background I need as a foundation when creating and applying strategy frameworks in my daily business practice. RSM’s true global knowledge and academic excellence helped me see things from different points of view. The programme was rewarding and exceeded my high expectations through its thorough coursework, discussions with professors, and by exploring various cases.”
    Stela Koleva, director of global services and support at Concur in Prague

  • A team of RSM’s expert faculty teach the Make Strategy Work Programme; they are listed below and you will usually take classes with at least three of them. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Prof. dr Justin Jansen
    Justin Jansen is professor of corporate entrepreneurship at RSM. His award-winning research and publications provide new perspectives into the roles of leadership, start-ups, organisational ambidexterity, corporate entrepreneurship, and new developments to improve long-term viability and performance. Justin is scientific director of the Erasmus Centre for Entrepreneurship, and is on the editorial board of several academic publications. He is also a consultant, speaker, and advisor to various companies and government agencies. He has developed management training in how organisations can identify and implement new growth paths, strategic leadership, and combine innovation and operational excellence.

    Prof. dr Tom Mom
    Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His expertise is at the crossroads of strategic management and entrepreneurship, and includes strategic renewal, strategy execution, scale-ups, and ambidexterity. In addition to research, he teaches strategic management and entrepreneurship in RSM’s executive education, PhD and MBA programmes, and carries out advisory projects on strategic renewal for companies and governments plus new business development, strategic growth, scaling-up, and strategy implementation. His research has appeared in leading academic journals and managerial journals.

    Prof. Patrick Reinmoeller
    Patrick Reinmoeller is associate professor of strategic management at RSM, and chaired professor of strategic management at Cranfield University’s School of Management. He teaches courses on strategic management, strategic innovation, and international and corporate strategy. He specialises in reflective methods and practices for bringing strategy to life in teams, organisations and ecosystems to boost performance. His research focuses on how companies’ practices and dynamic capabilities enable companies their leaders to gain competitive advantage. Patrick has worked with leading multinationals including Astra Zeneca, DT, Eisai, GSK, KPN, Philips, Schlumberger, Strauss, Teva, and T-Mobile.

    Dr Magdalena Cholakova
    Magdalena Cholakova is an assistant professor of Strategy & Entrepreneurship in the Department of Strategic Management & Entrepreneurship at RSM. She studies decision-making under high uncertainty, by mapping configurations of individual and organizational level factors that enable effective judgment. She has explored this topic in the context of early-stage project evaluations, entrepreneurial venture creation and organizational adaptation. Her research draws on theories from psychology, organizational theory and strategy and bridges the micro and macro levels of analysis.

  • Admission

    Participants will learn as much from each other as from the faculty. To ensure a diverse and high-quality group, all applicants to the programme will be required to undergo a short intake discussion with an RSM staff member. This way we can guarantee that the programme is suitable for you.

    You should comply with the following requirements if you wish to take part in the Make Strategy Work programme:

    • You have a minimum of 5 years of managerial experience
    • You have budget responsibility and have financial impact in your organisation
    • You have responsibility in the strategic decision-making process in your organisation.

    Your application will be final once we have informed you on the basis of the intake call that your application has been accepted. 

    Most programmes will take place online until 1 March 2021. If you register for a programme that is scheduled to take place after 1 March 2021, we cannot guarantee a face-to-face delivery format.


    Virtual classroom 9 - 11 November 2020 > Apply now

    10 - 12 March 2021 > Apply now
    1 - 3 June 2021 > Apply now
    1 - 3 September 2021 > Apply now
    1 - 3 December 2021 > Apply now

    Please view the time schedule of the Make Strategy Work programme.


    € 3,295 (excl 21% VAT) including course materials, lunches, and snacks.

    € 3,350 (excl 21% VAT) including course materials, lunches, and snacks.

    These fees do not include hotel accommodation.

    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • Most programmes will take place online until 1 March 2021. If you register for a programme that is scheduled to take place after 1 March 2021, we cannot guarantee a face-to-face delivery format.

    The three-day Make Strategy Work programme runs at several dates. Please select the one that suits you most to register: