Marketing and Sales

Marketing and Sales

To achieve competitive advantage, your organisation has to get its marketing strategy right. Whether you are a seasoned marketer, experienced sales manager, or new in the field, during RSM’s marketing and sales programmes you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.

  • Marketing and Value Creation
    Acquire a fast, comprehensive understanding of the basic concepts and practices of consumer and business-to-business marketing.
  • Brand Strategy
    Understand the strategic implications of branding for your organisation and learn how to create and position your brand for success.
  • Rules for Effective Decision-Making
    Adjust your organisational decision-making according to new found insights fuelled by A.I. and machine learning.
  • Neuromarketing
    Gain a thorough understanding of neuroscience and learn how to use its insights to improve your marketing decisions. 
  • Strategic Account Management
    Gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.
  • Diploma Programme in Sales Leadership
    Develop into a highly effective sales leader. Learn how to become a strategic partner and how to create value for your key clients.
  • Customer-centric Strategy for B2B Markets
    Acquire a deep understanding of creating customer value and value renewal in B2B markets.