Rules for Effective Decision-Making

Rules for Effective Decision-Making

People in companies typically make hundreds of decisions every day; some of them have long-term implications. But big data and smart technology are changing the process of decision-making. This three-day programme will teach you new ways of thinking to keep your decision-making relevant.

This programme, offered by RSM Executive Education, focuses on managerial thinking and reasoning that uses recent developments in big data and artificial intelligence (AI). You will learn decision-making skills that will help you focus on your markets, make strategic progress, and influence consumers.. Over three days, we cover best principles for managerial decision-making – thinking about big data and thinking with big data – as well as rational and irrational human behaviour with regard to product information and prices, and the social aspects of decision-making.

The highly interactive lectures are mixed with exercises, role plays, and case studies. Assignments will be conducted in small groups. These study methods will help you apply new knowledge, and address the needs of your organisation straight away.

Learning Objectives

This programme aims to help managers understand how the mind works, and how to use this understanding for professional success. You will learn to:

  • identify any ‘illusions of understanding’ in your organisation and improve your ability to recognise and deal with the unconscious biases that give rise to it
  • adapt your organisation’s decision-making according to new technology such as AI and machine learning
  • allow your organisation to benefit from the latest research into how consumers actually make decisions about money, time, products, and services
  • deal with uncertainty and risk, and the process of ‘separating signal from noise’
  • apply principles of social influence to consumers’ decisions and those in your organisation
  • incorporate behavioural economics in your organisation.
  • This programme is designed for experienced managers and consultants from organisations of all sizes and from various functional areas including operations, marketing, innovation and human resources, who are seeking to deepen their executive decision-making skills. An evaluation is part of the selection process.

  • RSM’s faculty members combine impeccable academic credentials with a thorough knowledge of business practice. Selected for their ability and experience in executive teaching, they will draw on their research and knowledge to deliver a unique, challenging and richly interactive learning experience.

    Dr Bart de Langhe
    Dr Bart de Langhe is a visiting faculty member at RSM, and an associate professor of marketing at ESADE in Barcelona. His research examines consumer and managerial decision-making, focusing on intuitions about quantitative data. His research is published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, and Management Science, as well as managerial publications such as Harvard Business Review, The Wall Street Journal, and The New York Times. Bart has held teaching and research positions at the University of Colorado in Boulder, the University of Chicago, Erasmus University Rotterdam, and the Catholic University of Leuven. The Marketing Science Institute recognised him as one of the most promising young marketing academics in 2017.

    Prof. Stefano Puntoni
    Prof. Stefano Puntoni is a professor of marketing at RSM. His research into decision-making has appeared in prestigious international publications including Harvard Business Review, Management Science, Journal of Consumer Research, and Journal of Marketing Research. He is an associate editor for the Journal of Consumer Research, and sits on the editorial boards of several other leading journals. He currently teaches in RSM’s Executive MBA and MSc in Marketing Management programmes. He is also academic director of the MSc programme. He joined RSM after completing his PhD at London Business School. The Financial Times named him a ‘Professor to Watch’.

  • RSM’s three-day Rules for Effective Decision-Making programme is taught in English and takes place in Rotterdam.


    18 – 20 April 2018 > Apply now
    5 - 7 September 2018 > Apply now
    12 -14 December 2018 > Apply now


    € 2,950 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
    10% discount for EUR and RSM alumni.

    Cancellation policy

    Cancellation notices must be received by email: The following cancellation fees apply:

    • More than 14 days before the programme’s start date: 25% of the programme fee will be charged
    • Between 14 and 7 days before the programme’s start date:  75% of the programme fee will be charged
    • 7 days or fewer before the programme’s start date: 100% of the programme fee will be charged
    • Cancellations received on or after the programme’s start date: 100% of the programme fee will be charged.


    The participant can be substituted by someone from the same company on the same course without extra costs.

    General terms and conditions

    Please click here to view RSM Executive Education’s general terms and conditions.


    The programmes take place at Rotterdam School of Management, Erasmus University, Bayle (J) Building, Burgemeester Oudlaan 50, Rotterdam.

    Hotel accommodation

    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

  • The three-day programme Rules for Effective Decision-Making runs on several dates. Please select the one that suits you most to register:

     * You can contact our programme manager Carolina Ospina to be placed on the waiting list for the March 2018 run.