Curriculum

Curriculum

    • The BCSS is a mandatory element of the both the CEMS and IM curricula and enables students learn how to use a variety of techniques to effectively communicate in a business environment. At RSM, this intensive two-day seminar helps kick off the fall semester and focuses on persuasion, diplomacy, and formality as three crucial factors in communicating effectively and achieving desired results. This seminar will increase students’ awareness of the pitfalls of written communication through several writing assignments, as well as offering students a chance to practice many different spoken skills, such as giving an elevator pitch, giving useful feedback, and delivering bad news.

    • Your first opportunity to meet your fellow CEMS classmates comes during the Block Seminar; a week-long interdisciplinary workshop held at the beginning of the programme by each CEMS school. These seminars are led by inter-university teams of professors and consultants, and are organised off-campus. The Block Seminar provides an arena for debate and discussion of innovative management topics from different perspectives and you can choose to attend block seminars held by any of the CEMS partner schools.

      RSM organises two parallel block seminars. Both take place at the European Space Agency (ESA) in Noordwijk, about 45 km from Rotterdam. One seminar provides students with the challenge of developing commercial uses for a specific space technology. The second seminar deals with start-up companies in the Business Incubator of ESA and focuses on developing strategy development.

    • How firms internationalise, and how multinational companies create and sustain competitive advantage in an international marketplace are the subjects of this first core course. Students learn how they, as future managers, can assist companies in their internationalisation process, for example by targeting and selecting new markets, or by evaluating, designing and implementing entry strategies. Students also develop an awareness of the potential issues and problems involved in the implementation of an internationalisation process such as host government policy, knowledge transfer, and interfirm collaboration. 

      Review the course guide for more details. 

      Taught by dr. A.H.L. Slangen.

    • Our globalizing world is witnessing the emergence of innovative start-ups that have a worldwide focus and sometimes resource base from inception. The international activities of these firms that have decided to go abroad almost directly after their creation, have received an increasing amount of attention over the past years; they are called born globals or international new ventures. In addition to small and medium-sized firms with incremental growth strategies, the focus in this course is on these dynamic start-up firms that make products and sell services that are ‘new to the world’, strive for scaling up their activities and seek international presence. These growth-oriented start-ups with global expansion strategies face much uncertainty compared to established multinational companies with more traditional products and services: their novel products or services (as well as the effect of their products for the customer) are unknown to the market. Also, in bringing these niche products and services to the international market, young firms have limited resources and few complementary assets. In this course we will look how innovative start-ups and ambitious small firms mitigate the risks starting-up, early growth and internationalization, and more specifically how they address and manage their country selection and market investigation, their entry mode choice(s) and international operations and capabilities. Other interesting characteristics of these international new ventures are the importance of the founders and the entrepreneurial team, their particular motives for international expansion, and the relevance of strategic partners and investors.

      Review the course guide for more details. 

      Taught by dr. W. Hulsink

    • Companies moving into new, international markets need to prepare their supply chain for the new challenge. Many companies are finding that effective management of the supply chain brings a competitive advantage so this sector is becoming a more high-profile, demanding and complex task. In this course, students will investigate how multinational companies deal with the challenges of expanding product variety, short product life cycles, increasing outsourcing, globalisation of business and continuous advances in information technology. 

      Review the course guide for more details. 

      Taught by prof.dr.ir. M.B.M. de Koster

    • Evaluation and financing of companies operating internationally requires an expertise in international opportunities and a deep understanding of global capital markets, exchange rates, tax rules, and legal and institutional complexities. Financial management also includes assisting in international capital expenditure, acquisition decisions, and developing effective management control systems. This course provides an analytic framework for understanding how the financial management of multinational companies deals with these issues in order to create and sustain value across borders.

      Review the course guide for more details. 

      Taught by dr. C.H.O. Schmitt

    • All electives enable you to broaden your knowledge of a chosen field before starting work on your Master Thesis. 

      CEMS electives cover a broad range of subjects, from strategic management to current issues in sustainability. Through your selection of electives, you gain either in-depth knowledge of a certain field, or a broader view across the entire international business landscape, depending on your preference for your future career: to apply for a specialist entry-level job, or to gain a broad foundation for a wide range of careers in management.

      You can choose your electives from the master course offerings at RSM, or your exchange school. Examples of free electives chosen by CEMS students include:

    • As organisations move from domestic to global business arenas, a key lever at their disposal in terms of achieving competitive advantage is the effective management of human resources. Managing international human resources and shaping the behaviour of a global workforce are complex and challenging tasks. This second core course explores these complexities and challenges, and helps students to understand optimising human talent in a global business setting.

      Review the course guide for more details. 

      Taught by dr. M. Shemla

    • Product innovation is consistently found to be one of the most important drivers of firm success. This course provides students with a deep understanding of innovations and new product positioning, development, and commercialisation, highlighting inherent risks and various strategies for overcoming them. Students learn to understand both demand as well supply sides in an innovation process. From a demand point of view students learn about models to predict how long will it take for consumers to adopt an innovation, consumer resistance to innovations, and how consumer cognitive styles can be used to automate interactions between the firm and its consumers. From a supply point of view the course looks at how to achieve a sustainable revenue stream given existing product lines and competition in a series of real-world business cases and lectures. We will also look into the pursue of the optimal balance between exploiting (profiting from) what a firm has already learned about its consumers and exploring by investing resources to learn more.

      Review the course guide for more details. 

      Taught by dr. G. Liberali

    • The International Business Project takes place during the spring semester and constitutes an important part of the CEMS programme at RSM. Over a period of almost four months, teams of international students work intensively on a consultancy project for a company or institution, supervised by coaches from the university and the company. Students are expected to respond professionally to a real-world management problem, and to learn from working together in multidisciplinary and culturally heterogeneous groups. 

      Client organisations can be large, prestigious multinational companies, medium-sized or entrepreneurial firms; the projects can have a human resources, marketing, strategy, or logistical focus. However, each project presents a unique ‘problem’ or managerial issue the company would like to have solved or addressed. Each project also provides students with an important learning experience. The projects should preferably have a distinct international focus.

      For examples of projects from spring 2015 please click here.

    • All electives enable you to broaden your knowledge of a chosen field before starting work on your Master Thesis. 

      CEMS electives cover a broad range of subjects, from strategic management to current issues in sustainability. Through your selection of electives, you may gain either in-depth knowledge of a certain field, or a broader view across the entire international business landscape, depending on your preference for your future career: to apply for a specialist entry-level job, or to gain a broad foundation for a wide range of careers in management.

      You can choose your electives from the master course offerings at RSM, or your exchange school. Examples of free electives chosen by CEMS students at RSM include:

    • The Research Clinic in this programme is a first step towards writing your final thesis. You will deepen your knowledge of research design, methods and skills in the field of management, and acquire and apply the skills necessary to write research proposals – including a proposal for your Master Thesis.

    • Like all of RSM’s MSc programmes, the MSc IM programme requires you to conduct independent research, resulting in your Master Thesis (20 ECTS). The Master Thesis entails a theoretical and empirical exploration of an academic issue in the field of international management, and is your opportunity to test specific theories in practice – a genuinely challenging and rewarding pursuit. Knowing how to conduct quality research and how to formulate your ideas are just two of the proficiencies you will take away from this project.

      Master thesis topics include:

      1. Global and local strategies of MNCs in dealing with climate change
      2. CSR in the supply chain
      3. International Mergers and Acquisitions Media and prices
      4. Global branding International expansion strategies and multinational subsidiary management
      5. Cross-cultural management & international HRM
      6. Pay of performance and risk inclination of managers Entrepreneurship
    • As a student of IM/CEMS, you are required to spend the autumn or spring semester at a CEMS partner university. Each school applies the same curriculum structure to their course design and a local CEMS Club provides an active social life for the international student body, helping to build the CEMS community spirit.

      For more information about CEMS Partner Schools please click here.

    • You are required to do an internship abroad of at least 10 weeks. Most students join one of our CEMS corporate partners, although you are able to look independently for an organisation in which to pursue your internship. Because the internship is designed to be an intercultural experience, it must be taken in a country with which you are relatively unfamiliar. This is your chance to get a real taste of a future profession or organisation. Many students acquire their first job from the contacts they establish during this period.

      Examples of Internships taken by IM /CEMS Students

      1. DaimlerChrysler AG, Germany 
        Optimising the testing strategy and product quality of several Mercedes-Benz series 
      2. UBS AG, Switzerland 
        Researching the energy derivative field in Europe 
      3. L’Oreal, UK 
        Marketing department 
      4. Volkswagen Group China, China 
        Production readiness department 
      5. Emerson Process Management, Singapore 
        Developing and executing a co-ordinates plan for the yearly sales meeting 
      6. Procter & Gamble, Belgium 
        Improving the Benelux intranet site concerning human resources 
      7. Frape Behr, Spain 
        Purchasing department 
      8. DZ Bank, Germany 
      9. Mergers and acquisitions, and initial public offerings
    • During the first and second semesters of the IM/CEMS programme, skills seminars help you to develop the critical skills needed of successful international managers. These seminars are typically organised in close collaboration with CEMS corporate partners.

      Additionally, RSM offers CEMS students a series called the Personal and Professional Development track, designed to help you develop awareness of your own personal and professional goals and competencies. This multi-session track is mandatory for CEMS students and is worth total 1 CEMS skill seminar day.

      Other skill seminars are offered by RSM each semester for varying credit values, in areas such as consulting, negotiation, and transformational leadership.

    • On completion of the International Management/CEMS programme, you must have minimum proven proficiency in at least two languages in addition to English. You are expected to improve language skills of your own accord, and your standards in both foreign languages should improve during your studies at RSM. Erasmus University's Language and Training Centre organises special language courses and language level tests.

Note regarding taking courses if you are not an RSM master student: RSM does not offer the possibility for non-RSM students (master or otherwise) to take RSM courses outside of official exchange partnerships or other inter-faculty agreements.