Artificial Intelligence is no longer simply transforming how we work; it is reshaping organisations, institutions, and entire societies. The question that matters most is not just how many jobs will change, but how work itself quietly gets reorganised around the technology: which tasks come to define professional worth, which fall away without anyone noticing, who decides, and who is ultimately accountable when something goes wrong. That is why the challenge in front of us is no longer solely technological, but profoundly human, social, and political.
At Reshaping Work, we have spent the past decade exploring these questions. Once again, in collaboration with leading academics, policymakers, and business leaders, we developed a special series of blog articles capturing the conversations that took place at this year's Reshaping Work Conference 2026, AI@Work: The Human Frontier, which took place on 12 and 13 November 2026 in Amsterdam. Through high-level keynotes, interdisciplinary discussions, and forward-looking debate, participants examined how AI can be governed and deployed in ways that strengthen human capabilities, democratic values, and societal well-being.
Whether you're an innovator navigating change, a policymaker shaping tomorrow's regulations, or simply curious about how AI is redefining the way we work, this blog series has something worth reading for you. It brings together conversations from leading voices in academia, policy, business, and civil society, marking not only an important milestone as the tenth anniversary of Reshaping Work, but also the lasting legacy of our founder and Assistant Professor at Rotterdam School of Management, Erasmus University, Jovana Karanović.
Under her leadership, the organisation went on to convene seven global and four regional conferences, building more than one hundred partnerships across the world along the way. Jovana fostered environments defined by initiative, teamwork, and thoughtful exchange. She encouraged young professionals to step forward, challenge assumptions, and contribute to spaces where every idea was carefully heard and valued. AI@Work: The Human Frontier, stood as a reflection of everything she believed dialogue and collaboration could achieve.
Artificial Intelligence is reshaping the workplace at an unprecedented pace, automating tasks, enhancing human capabilities, and redefining industries. With the potential to impact millions of jobs, how can businesses and policymakers prepare for this transformation? This series of blog articles dives deep into the challenges and opportunities AI brings to the future of work, exploring topics like HR, ethics, and data protection.
Science Communication and Media Officer
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers.
