Is your company struggling to embrace digital innovation? Learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This three-day course by RSM Executive Education lets you experience the business model implications of digital forces. You will also learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.
RSM’s expert faculty will show you the best way to adopt existing innovations and foster the necessary change of mindset that will let your organisation identify and implement its own competitive differentiators. You will design your digital business model using the canvas, paying particular attention to your value propositions.
The Rotterdam-based programme uses online learning modules and workshops for implementing innovative changes adopting design-thinking principles.
Digital Innovation is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.
Become a better strategic advisor who can nfluence, drive, and implement effective digital strategies.
You will learn to make better decisions with data by combining knowledge from cognitive and data science. Increase your own decision intelligence and acquire the tools to transform data overload into actionable insights, and enable structural changes in your organisation.
Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.
Learn how to feel confident to lead and manage digital transformation in your organisation.
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
During the Digital Innovation Programme you will learn from Dr Ferdinand Jaspers, Thomas Blekman and Dr Juan P. Madiedo. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.
Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM). He obtained his PhD in business studies from IE Business School, IE University in Spain. In his research, Juan focuses on the role of managers in the performance of the operations of the firm. Specifically, he investigates how different types of experiences accumulated by managers in their role, influence the way in which organisations accumulate and leverage different sources of knowledge at their disposal. Before joining RSM, Juan held positions at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica.
3 - 5 November 2025
€ 3,600 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
At RSM, we strongly believe in not only sharing knowledge about digital transformation, but generating new knowledge and valuable insights through the facilitation of applied research. The Erasmus Centre for Data Analytics (ECDA) a flagship centre for cross-disciplinary insight on data, AI, digitalisation, and immersive technology. ECDA is devoted to the development and application of data analytics methods to address real-world challenges, and works together with RSM on short courses and customised programmes to bring the latest in cutting-edge research to our corporate partners.
Programme advisor
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