Diploma Programme in Digital Transformation

Diploma Programme in Digital Transformation

Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.

Digital transformation

In the workshops, you will learn new knowledge about business transformations as well as a practical and scientifically sound approach to design an actionable plan for solving a business challenge, for example in online marketing initiatives. The course will support you in creating winning business performance through digital transformation initiatives.

You are eligible to receive your RSM Digital Transformation Diploma when you complete three courses and your professionally coached Impact Project.

Learning objectives

After you have completed the programme, you will be able to:

  • turn digital disruption from threat into opportunity by capturing value for your organisation by instigating a digital transformation initiative
  • align and mobilise your people and other stakeholders to support your initiative
  • focus on the real priorities and discover valuable superior insights
  • design actionable plans with real business performance impact
  • refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.

Why should you join this programme?

  • Access to RSM’s world-class academic research and expertise.
  • Improve and validate your knowledge, skills and experience.
  • Learn from your peers’ experiences and extend your professional network.
  • Work towards implementing a digital transformation initiative in your organisation – for example in online marketing – together with top faculty and professional consultants.
  • Obtain a Digital Transformation Diploma from RSM.

You can choose three from a range of four subjects that will equip you to drive digital transformation in your organisation: Digital Analytics, Digital Strategy, Digital Innovation, and Digital Leadership and Change.

  • The diploma programme is made up of four modules. Completing any three open programmes of the diploma, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the impact project after completing at least two of these open programmes.

    • Learn data management methods, tools and strategies to optimise performance and business intelligence. Build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.

      Read more about the programme Digital Analytics

    • Learn the tools needed to manage the enormity of big data through analytics, and explore data management strategies to leverage value-adding opportunities.

      Read more about the programme Digital  Innovation

    • Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.

      Read more about the programme Digital Strategy

    • Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.

      Read more about the programme Digital Leadership and Change

  • The diploma programme is for managers from any industry who are leading digital projects or driving digital transformation initiatives in their team, department or organisation. You will benefit if you are an:

    • executive in a traditional leadership position who wants to better understand strategic responses to digital disruptions as well as their operational implications
    • senior manager involved in developing and implementing digital transformation efforts
    • middle manager struggling with incorporating new digital technologies to achieve departmental impact
    • manager in an industry with traditional business models seeking practicable insights into digital disruption opportunities
    • entrepreneur interested in capitalising on digital technology opportunities.
  • The RSM Diploma in Digital Transformation is led by a team of expert faculty.

    Prof. Ting Li
    Prof. Ting Li is a Professor of Digital Business and the Academic Director of the MSc Business Information Management at RSM. Before joining the academic world, Professor Li worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. She obtained her PhD in Management Science at Erasmus University Rotterdam, and her MSc in Computational Science at the University of Amsterdam. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and firm strategy. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. She teaches in several RSM degree programmes, and is involved in many of RSM’s executive education programmes.

    Dr Rodrigo Belo
    As an assistant professor at RSM, Rodrigo’s research focuses on the effects of information systems on organisations. His work has been published in top journals and peer-reviewed at conferences such as Management Science, Workshop of Information Systems and Economics, and the IEEE Conference on Social Computing. Rodrigo has led and collaborated in multiple projects with established firms and start-ups in the online and telecommunications sectors. He holds a PhD in Technological Change and Entrepreneurship and an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining academia, Rodrigo worked as a software engineer and analyst in the transportation and government sectors.

    Dr Murat Tarakci
    Murat Tarakci is an Associate Professor of Innovation Management at the Rotterdam School of Management, Erasmus University. Murat's research aims at creating innovative organizations, and takes a behavioural approach. In particular, he examines what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect generating novel ideas. His research has been published or accepted for publication in Strategic Management Journal, Journal of Applied Psychology, Journal of Management, Journal of Management Studies, and Journal of Operations Management. Murat's research has also been featured in popular media outlets including Financial Times and Harvard Business Review. He is currently serving as the academic director of MSc in Management of Innovation.

  • Schedule you own management development track. The programme contains of four modules with a total length of 10 - 12 days. 


    We run modules throughout the year. The start date depends on the choice of your first module > Apply now


    € 11,500 (excl. 21% VAT) including three modules, professional coaching, two progress days at RSM, conference, course materials and lunches.

    This fee does not include hotel accommodation.
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • We run modules throughout the year. The start date depends on the choice of your first module.
    > Apply now