RSM Diploma Programme in General Management

RSM Diploma Programme in General Management

Are you moving into the role of a manager or supervisor for the first time? You will need techniques and competences for running your team smoothly and effectively; you also have to deal with pressure from your manager and team members. But you can’t navigate this phase in your career relying only on the skills you learned in your undergraduate studies.

Your personal management development track

The RSM Diploma in General Management provides you with carefully designed stepping stones that will boost your management skills, and help you excel in your new leadership role. You can complete this management training programme in one year, or two. The modules and content can be tailored to your personal and professional preferences. Each module requires three days in the executive education classroom in Rotterdam.

You will experience a wide variety of learning methods; you’ll prepare at home with reading, online tutorials and exercises before you come to the workshops to learn from your teachers. You will also learn from your peers in sessions facilitated by our top faculty. You will be formally graded on each module, and on your in-company research project. 

Learning objectives

After this programme, you will be able to:

  • fast-track your development as first-time manager with your new knowledge and skills
  • communicate more effectively with every level of your organisation
  • steer your team successfully towards a common goal
  • further align your internal and external stakeholders and shareholders
  • understand core managerial and leadership competences and use practical tools for ongoing success
  • use academic reasoning in your daily operations
  • make decisions and moves with more confidence, personally and professionally
RSM Diploma programme in General Management
RSM Diploma programme in General Management  
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  • You can schedule your own management development track to customise the diploma programme for your leadership development. We run modules throughout the year. The start date depends on the choice of your first module. You can choose in which order you complete the modules. We recommend following the General Management track where you follow Team Leadership, Finance for Non-Financial Managers, and Foundations of Strategy.  For the fourth module you can choose from Operations Management, Marketing and Value Creation, or Change Management. To obtain your RSM Diploma in General Management you need to complete a practical assignment after each module. You will conclude the programme by completing your Applied Research Project.

    • Do you have the skills to be an effective team leader? Are you struggling with team leadership challenges and issues, or need to boost your skills to manage your team to collective excellence? In this three-day workshop, you will learn relevant team leader skills from RSM Executive Education's top faculty members. Your new knowledge and tools to deal effectively with motivational problems, dysfunctional team members, conflicts and lack of a common direction can be applied into your work immediately.

      After this programme, you will be able to:

      •  understand how leading teams differs from leading individuals
      • deal with difficult team members before they affect the entire team
      • get the most out of your team members, knowledge and insights for collective decisions
      • create a strong and cohesive team identity by using effective leaderships tools
      • develop and communicate your vision for your team to inspire and motivate their efforts
      • implement processes and systems for your team’s success, independent of your efforts

       > More information on Team Leadership

    • Acquire a strong grounding in the most widely used financial tools. In two days on campus – plus some online work prior to and after the course – you will learn about financial reporting in balance sheets, cash flow and income statements, and how these are used for decision-making, performance management, business improvements and valuation. From November, RSM's Finance for Non-Financial Managers will include an individual assignment and a follow-up feedback session with your professor to discuss your progress.

      When you have completed this programme, you will be able to:

      • explain how the role of finance can influence the overall success of an organisation
      • understand the key tools used by financial specialists
      • assess the financial performance of your organisation
      • interpret and evaluate financial data with your newfound practical skills
      • understand how organisations have become global leaders by driving their operational excellence
      • utilise your new, practical skills to interpret and evaluate financial data.

      > More information on Finance for Non-Financial Managers

    • Learn how to work with the key elements of strategy so you can tackle business challenges, and recognise competitive advantages. You’ll gain actionable tips and skills to use directly in your job and organisation. 

      When you have completed this programme, you will be able to:

      • use the latest knowledge to implement strategies in your job
      • analyse industries, competition, success factors and organisational competencies – and understand their effect on strategy
      • help your organisation conceptualise and formulate strategies
      • identify the major challenges in executing strategy and their effects
      • understand how acquisitions and alliances help strategy
      • propose an action plan that will help you tackle your business challenges.

      > More information on Foundations of Strategy

    • Better understand the context of operational challenges, and how you can influence them in a positive way. You will also learn what and who your barriers are, and explore research insights and real-life business cases to make the process more transparent.

      When you have completed this programme, you will be able to:

      • identify how your role and management skills can aid the overall success of an organisation through operations and supply chains
      • apply grounded theoretical concepts to your own business challenges
      • recognise success and failure within operations and supply chain management
      • translate and implement best practices from various industries and functions within your own organisation 
      • contribute to the operational success of your organisation within your own leadership role
      • drive your operational excellence by applying the learning of global leaders.

      > More information on Operations Management

    • Get an in-depth view of critical issues in marketing and value creation. You will focus on internal and external perspectives. Marketing is typically understood to focus on external factors such as customers and competition, but in fact building a shared understanding of how the organisation creates value for customers is crucial to longer term organisational performance. So how can your management skills boost your company’s marketing strategy?

      When you have completed this programme, you will be able to:

      • understand the customer and the role of marketing throughout the organisation
      • have the skills to use vocabulary and tools of modern marketing
      • be able to create value through products, brands, services, and effective leadership
      • know how to bring products and services to the market and create revenue
      • recognise how technology affects the marketing and business environment. 

       > More information on Marketing and Value Creation

    • Change initiatives often cost more, take longer and achieve less than originally intended. This programme trains managers to lead change successfully by providing the theoretical background and the practical know-how to transparently plan, implement and evaluate complex change processes.

      After this programme, you will be able to:

      • plan and manage change realistically
      • identify, and know how to deal with, diverse stakeholders
      • implement strategies to deal with resistance
      • understand and create change management models
      • apply change management tools to your organisation
      • plan for systematic evaluation of change
      • execute a concrete plan for a change management process in your own organisation.

      > More information on Change Management

  • This programme is for soon-to-be or recently appointed first-time managers, team leaders or project managers who would like to consolidate their management skills and update them with the latest academic management research. Most candidates will already have led projects and project teams. Many will also have a few years of post-graduate experience, and are keen to boost their leadership development.

  • “RSM’s Diploma Programme in General Management is very well organised and structured. It focuses on fundamental key elements of management, helping managers to improve their competences. I chose RSM because of its reputation and I was not disappointed: the lectures were extremely professional and with a strong professional background. There was a pleasant work and training environment, and a relaxed atmosphere which added value. I highly recommend this programme!”
    Claudio Patricio, operations manager at Gate Terminal BV

  • During the RSM Diploma Programme in General management you will learn from Dr Meir Shemla, Dr Merieke Stevens, Dr Hannes Leroy and Dr Arjen Mulder. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Dr Meir Shemla
    Meir Shemla is an assistant professor at RSM. His work focuses on exploring factors that help teams realise their potential. He has particular interest in how diversity in teams can be leveraged to increase innovation and performance. Meir’s area of expertise include: team leadership, diversity management and policy, and leadership and emotions. He teaches team and diversity management to students, executives, and corporate clients.

    Dr Merieke Stevens 
    Merieke Stevens is an associate professor of operations management at RSM. Her research focuses on relationships between organisations. Merieke is particularly interested in inter-firm relationship dynamics over time, co-operation between buyers and suppliers to achieve competitive advantage, trust asymmetries, and power and dependence in the supply chain. Her teaching topics include operational excellence, service operations, lean strategy, procurement in healthcare, and IoT in buyer-supplier co-ordination. Merieke has taught at The Wharton School, the University of Tokyo’s Faculty of Economics, and École Polytechnique Paris. She obtained her PhD in operations management at the University of Cambridge.

    Dr Hannes Leroy
    Hannes Leroy is an associate professor at RSM, and academic director of the Erasmus Centre for Leadership. His expertise is in authentic and inclusive leadership, and how to develop it. His talent is  facilitating personal development by bringing people out of their comfort zones. He has published research on effective leadership in organisations, particularly on how to develop leaders. A particular interest is authenticity and the development of authentic leadership, a leadership style that is anchored in the unique identity of each leader. He taught at Johnson School of Business, Cornell University, and has a PhD in applied economics and organisational leadership from the University of Leuven in Belgium.

    Dr Arjen Mulder
    Arjen Mulder is an Assistant Professor in Corporate Finance at RSM. He earned his doctorate in business at Erasmus University Rotterdam. His research interests are corporate finance and government interventions in private sector decision-making, such as taxation and investment subsidies for otherwise uneconomic investments. Arjen worked at the Netherlands Economic Institute (now Ecorys) prior to obtaining his PhD. His teaching activities focus on corporate finance and value creation.

  • Admission

    Participants will learn as much from each other as from the faculty. To ensure a diverse and high-quality group, all applicants to the programme will be required to undergo a short intake discussion with an RSM staff member. This way we can guarantee that the programme is suitable for you.

    You should comply with two of the following requirements if you wish to take part in the Diploma Programme in General Management:

    * You have no or limited managerial experience: you are or soon will be in your first managerial position

    * You have or will have budget responsibility either as a line manager or a project manager

    * You are or will be involved in implementing the strategy of your organisation and thus have influence on the organisation’s strategy.


    We run modules throughout the year. The start date depends on the choice of your first module. You can choose in which order you complete the modules. We recommend following the General Management track where you follow Team Leadership, Finance for Non-Financial Managers, and Foundations of Strategy. For the fourth module you can choose from Operations Management, Marketing and Value Creation, or Change Management. 
     > Apply now


    € 12,750 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • We run modules throughout the year. The start date depends on the choice of your first module. We recommend following the General Management track where you follow Team Leadership, Finance for Non-Financial Managers, and Foundations of Strategy. For the fourth module you can choose from Operations Management, Marketing and Value Creation, or Change Management.

    > Apply now