RSM Diploma Programme in General Management

RSM Diploma Programme in General Management

Are you moving into the role of a manager or supervisor for the first time? You will need techniques and competences for running your team smoothly and effectively; you also have to deal with pressure from your manager and team members. But you can’t navigate this phase in your career relying only on the skills you learned in your undergraduate studies.

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Learning objectives

After this programme, you will be able to:

  • fast-track your development as first-time manager with your new knowledge and skills
  • communicate more effectively with every level of your organisation
  • steer your team successfully towards a common goal
  • further align your internal and external stakeholders and shareholders
  • understand core managerial and leadership competences and use practical tools for ongoing success
  • use academic reasoning in your daily operations
  • make decisions and moves with more confidence, personally and professionally
RSM Diploma programme in General Management
RSM Diploma programme in General Management  
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  • The Diploma Programme in General Management is made up of four modules plus an Applied Research Project. There is no specific order in which you need to follow the modules. The modules run throughout the year and the start date of the diploma programme depends on the choice of your first module.

    Each module that is part of the diploma programme will be completed with a practical assignment. You will conclude the programme by completing your Applied Research Project. The whole programme can be completed within one to two years, and you must complete the Team Leadership module and the Applied Research Project in order to gain your diploma.

    Recommended modules

    The Team Leadership and Applied Research Project modules are mandatory. For the three other modules, you can choose from a selection of short programmes. We recommend you to follow the modules Team Leadership (mandatory), Finance for Non-Financial ManagersFoundations of Strategy. and a fourth subject that will equip you with the skills and knowledge to excel in your new leadership role.

    • Do you have the skills to be an effective team leader? Are you struggling with team leadership challenges and issues, or need to boost your skills to manage your team to collective excellence? In this three-day workshop, you will learn relevant team leader skills from RSM Executive Education's top faculty members. Your new knowledge and tools to deal effectively with motivational problems, dysfunctional team members, conflicts and lack of a common direction can be applied into your work immediately.

      After this programme, you will be able to:

      •  understand how leading teams differs from leading individuals
      • deal with difficult team members before they affect the entire team
      • get the most out of your team members, knowledge and insights for collective decisions
      • create a strong and cohesive team identity by using effective leaderships tools
      • develop and communicate your vision for your team to inspire and motivate their efforts
      • implement processes and systems for your team’s success, independent of your efforts

      More information on Team Leadership

    • Acquire a strong grounding in the most widely used financial tools. In two days on campus – plus some online work prior to and after the course – you will learn about financial reporting in balance sheets, cash flow and income statements, and how these are used for decision-making, performance management, business improvements and valuation. From November, RSM's Finance for Non-Financial Managers will include an individual assignment and a follow-up feedback session with your professor to discuss your progress.

      When you have completed this programme, you will be able to:

      • explain how the role of finance can influence the overall success of an organisation
      • understand the key tools used by financial specialists
      • assess the financial performance of your organisation
      • interpret and evaluate financial data with your newfound practical skills
      • understand how organisations have become global leaders by driving their operational excellence
      • utilise your new, practical skills to interpret and evaluate financial data.

      More information on Finance for Non-Financial Managers

    • Learn how to work with the key elements of strategy so you can tackle business challenges, and recognise competitive advantages. You’ll gain actionable tips and skills to use directly in your job and organisation. 

      When you have completed this programme, you will be able to:

      • use the latest knowledge to implement strategies in your job
      • analyse industries, competition, success factors and organisational competencies – and understand their effect on strategy
      • help your organisation conceptualise and formulate strategies
      • identify the major challenges in executing strategy and their effects
      • understand how acquisitions and alliances help strategy
      • propose an action plan that will help you tackle your business challenges.

      More information on Foundations of Strategy

    • The Applied Research Project (ARP) is the final and capstone module of RSM’s Diploma Program in General Management. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Applied Research Project, the Team Leadership module and your chosen three modules, you will be eligible to get your diploma. 

  • This programme is for soon-to-be or recently appointed first-time managers, team leaders or project managers who would like to consolidate their management skills and update them with the latest academic management research. Most candidates will already have led projects and project teams. Many will also have a few years of post-graduate experience, and are keen to boost their leadership development.


    Participants will learn as much from each other as from the faculty. To ensure a diverse and high-quality group, all applicants to the programme will be required to undergo a short intake discussion with an RSM staff member. This way we can guarantee that the programme is suitable for you.

    You should comply with two of the following requirements if you wish to take part in the Diploma Programme in General Management:

    • You have no or limited managerial experience: you are or soon will be in your first managerial position
    • You have or will have budget responsibility either as a line manager or a project manager
    • You are or will be involved in implementing the strategy of your organisation and thus have influence on the organisation’s strategy.
  • “This programme makes new managers go out of their comfort zone. You learn great tools to think strategically, to present, to explore new trends and projects in a constructive manner, and also how to deal with the dynamics of your team. The strategic project and applied research project can make a real difference in my company. And the sessions with my coach were always productive to make more improvements. The practical tips are easy to remember and I can apply them in daily situations at work.” Read Julie's complete success story here.
    Julie Seuront, Marketing operations manager EMEA and APAC at OCLC

    "This was my first general management course – it was a fruitful one! Most of the knowledge we learned in the different modules was new to me. It is a great starting point for professionals who have been appointed manager for the first time, independently of their background. The next step for me is to acquire more knowledge in key areas such as strategy. RSM has really helped me get a feeling of the skills I need to further develop.” Read Eva's complete success story here.
    Eva Ramos, technical manager innovation at Lawter

    “RSM’s Diploma Programme in General Management is very well organised and structured. It focuses on fundamental key elements of management, helping managers to improve their competences. I chose RSM because of its reputation and I was not disappointed: the lectures were extremely professional and with a strong professional background. There was a pleasant work and training environment, and a relaxed atmosphere which added value. I highly recommend this programme!”
    Claudio Patricio, operations manager at Gate Terminal BV

    "This was a great way to learn about finance, leadership, working in teams – and I could put this knowledge into practice in my job right away. Through the general management programme, I got a better understanding of those units and business aspects in my organisation. I advise anyone who is interested in business in general to follow these modules. It’s a great concept to understand topics which you are not yet familiar with." Read Rick's complete success story here.
    Rick Balk, logistics manager at Access World and EMBA participant at RSM

  • During the RSM Diploma Programme in General management you will learn from Dr Meir Shemla, Dr Merieke Stevens, Dr Hannes Leroy and Dr Arjen Mulder. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Dr Meir Shemla
    Meir Shemla is an assistant professor at RSM. His work focuses on exploring factors that help teams realise their potential. He has particular interest in how diversity in teams can be leveraged to increase innovation and performance. Meir’s area of expertise include: team leadership, diversity management and policy, and leadership and emotions. He teaches team and diversity management to students, executives, and corporate clients.

    Dr Merieke Stevens
    Merieke Stevens is an associate professor of operations management at RSM. Her research focuses on buyer-supplier relationship dynamics. Merieke is particularly interested in cooperation between organisations to enhance innovation; the role of digital tools in supply chain management; and advantages and disadvantages of trust in supply chains. Her teaching topics include operational excellence, lean strategy, procurement in healthcare, and IoT in buyer-supplier co-ordination. Merieke has held visiting positions at The Wharton School, the University of Tokyo’s Faculty of Economics, and École Polytechnique Paris. She serves on the Editorial Review Board of the Journal of Operations Management. Merieke obtained her PhD in operations management at the University of Cambridge.

    Dr Hannes Leroy
    Hannes Leroy is an associate professor at RSM, and academic director of the Erasmus Centre for Leadership. His expertise is in authentic and inclusive leadership, and how to develop it. His talent is  facilitating personal development by bringing people out of their comfort zones. He has published research on effective leadership in organisations, particularly on how to develop leaders. A particular interest is authenticity and the development of authentic leadership, a leadership style that is anchored in the unique identity of each leader. He taught at Johnson School of Business, Cornell University, and has a PhD in applied economics and organisational leadership from the University of Leuven in Belgium.

    Dr Arjen Mulder
    Arjen Mulder is an Assistant Professor in Corporate Finance at RSM. He earned his doctorate in business at Erasmus University Rotterdam. His research interests are corporate finance and government interventions in private sector decision-making, such as taxation and investment subsidies for otherwise uneconomic investments. Arjen worked at the Netherlands Economic Institute (now Ecorys) prior to obtaining his PhD. His teaching activities focus on corporate finance and value creation.

  • Schedule your own development track. To receive your diploma programme, you need to complete four courses and your Applied Research Project. Each course is two to three days long. The Applied Research Project takes on average three months to complete. 


    We run modules throughout the year. The start date depends on the choice of your first module > Apply now


    € 13,225 - € 14,175 (excl. 21% VAT) * including course materials, lunches, and snacks. This fee does not include hotel accommodation.
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    * The fee of the diploma programme is variable, as it depends on the fee sum of your chosen three modules and the required Team Leadership and Applied Research Project modules.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • We run modules throughout the year. The start date depends on the choice of your first module. We recommend following the General Management track where you follow Team Leadership, Finance for Non-Financial Managers, and Foundations of Strategy. For the fourth module you can choose from Operations Management, Marketing and Value Creation, or Change Management.

    > Apply now