Is your company struggling to respond effectively to digital opportunities and threats? And are you eager to embrace disruptive technologies by understanding how to compete in a digital age? If you want to confidently assess the dynamics of the digital landscape, and formulate a sound strategic response, then this course is for you.
Digital Strategy is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.
Learn how to feel confident to lead and manage digital transformation in your organisation.
You will learn how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. The workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.
You will learn techniques that you can use immediately to identify data opportunities in your department or organisation.
Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
You will design your digital business model using the canvas, paying particular attention to your value propositions.
The Digital Strategy Programme is for managers from any department, discipline, or industry responsible for developing, driving, or implementing digital strategy in their organisation:
Executives in traditional leadership positions who want to improve their skills, knowledge and understanding of strategic responses to digital disruption
Senior managers involved in developing and implementing digital strategy, for example in online marketing initiatives
Middle managers identifying the departmental impact of digital technologies
Entrepreneurs interested in capitalizing on digital technology opportunities
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Sifra Westendorp, Digital development manager at Anthony Veder
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
Eva Atanasova, Project and business manager at the Rabobank Group
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.